全域外贸流程解析：谷歌推广竞价与十年以上进出口企业人才招聘指南

全域外贸流程解析：谷歌推广竞价与十年以上进出口企业人才招聘指南

Comprehensive Guide to Global Trade Processes: Google Ads and Talent Recruitment for Decade-Old Import/Export Enterprises

全球人才短缺现状与招聘挑战

Global Talent Shortage and Recruitment Challenges

根据美国人力资源咨询公司SIA 2022年研究报告显示，71%的企业正面临人才短缺问题。对于拥有十年以上历史的进出口企业而言，在谷歌推广等关键岗位的招聘上面临着：

According to SIA's 2022 research report, 71% of enterprises are facing talent shortages. For import/export enterprises with over a decade of history, recruiting for key positions like Google Ads faces:

✓ 稀缺性挑战：目标人才稀缺，竞争激烈
✓ Scarcity Challenge: Target talents are rare with intense competition

✓ 数据复用难：历史人才数据难以有效利用
✓ Data Reuse Difficulty: Historical talent data is hard to utilize effectively

✓ 被动候选人：80%优质人选需要主动出击
✓ Passive Candidates: 80% of quality candidates require proactive outreach

✓ 合规要求：个人信息保护法带来的新挑战
✓ Compliance Requirements: New challenges from personal data protection laws

✓ 成本攀升：招聘网站和猎头费用持续上涨
✓ Rising Costs: Continuous increase in recruitment platform and headhunter fees

全球顶尖企业的招聘智慧

Recruitment Strategies from Global Leaders

Salesforce采用"播种与生长"策略，持续与潜在人才保持联系；Kleiner Perkins通过行业会议建立"虚拟替补席"，确保随时有10个高质量候补人选。

Salesforce adopts a "Sow and Grow" strategy to maintain continuous contact with potential talents; Kleiner Perkins builds a "virtual bench" through industry conferences to ensure 10 high-quality backup candidates are always available.

智能人才库解决方案

Intelligent Talent Pool Solutions

探也智能人才库提供：

Tanye Intelligent Talent Pool provides:

• 全渠道人才整合与自动托管
• Omnichannel talent integration and automatic hosting
• 多条件组合的精准搜索
• Precise search with multi-criteria combinations
• 智能简历解析与查重
• Intelligent resume parsing and duplicate checking
• 动态人才意向预测
• Dynamic talent intention prediction

职位建模与精准匹配

Position Modeling and Precise Matching

系统通过NLP技术将JD转化为标签化职位模型，支持：

The system uses NLP technology to transform job descriptions into tagged position models, supporting:

• 5大类别需求分析（基本要求/学历/经历/硬技能/软技能）
• 5-category requirement analysis (basic requirements/education/experience/hard skills/soft skills)
• 权重与年限设置
• Weight and duration settings
• 正选与反选逻辑
• Positive and negative selection logic

探也智能招聘系统优势

Advantages of Tanye Intelligent Recruitment System

整合DL-NLP、Chatot、RPA等前沿技术，帮助企业：

Integrating cutting-edge technologies like DL-NLP, Chatot, and RPA to help enterprises:

• 降低招聘成本30%以上
• Reduce recruitment costs by over 30%
• 提升关键岗位招聘效率
• Improve efficiency in recruiting for key positions
• 建立持续人才获取能力
• Establish sustainable talent acquisition capabilities