物流出海第一站：东南亚市场战略与极兔快递竞争分析
中国快递行业价格战结束，巨头转向东南亚市场
China's express delivery price war ends, giants turn to Southeast Asia market
经过近两年的激烈竞争，由极兔速递率先发起的中国快递行业价格战在监管干预下宣告结束。2021年9月1日起，包括极兔在内的6家快递公司宣布每票派件费上调0.1元。
After nearly two years of fierce competition, the price war in China's express delivery industry initiated by J&T Express has ended under regulatory intervention. Starting from September 1, 2021, six express companies including J&T announced a 0.1 yuan increase in delivery fees per ticket.
价格战对各快递企业造成不同程度影响：
The price war has affected express companies to varying degrees:
- 韵达股份2021年中报显示毛利率9.5%，连续5年下滑
- YTO Express's 2021 interim report shows gross margin of 9.5%, declining for five consecutive years
- 顺丰通过经济快递业务下沉市场，收入同比增长69%
- SF Express expanded economy express business with revenue increasing by 69% year-on-year
顺丰收购嘉里物流，布局东南亚市场
SF Express acquires Kerry Logistics to expand in Southeast Asia
2021年9月29日，顺丰宣布成功收购东南亚物流服务商嘉里物流51.5%股份。嘉里物流旗下的Kerry Express是泰国最大快递公司，日单量约为极兔东南亚业务的50%。
On September 29, 2021, SF Express announced the successful acquisition of 51.5% stake in Southeast Asian logistics service provider Kerry Logistics. Kerry Express, a subsidiary, is Thailand's largest express company with daily order volume about 50% of J&T's Southeast Asia business.
通达系在东南亚的布局
Tongda Group's layout in Southeast Asia
百世集团在东南亚采用"干线自营+末端加盟"模式，2021年上半年包裹量同比增长140.7%。中通快递则主要布局柬埔寨、越南等"一带一路"国家。
Best Express adopts "self-operated trunk line + franchise last mile" model in Southeast Asia, with parcel volume increasing by 140.7% in the first half of 2021. ZTO Express mainly expands in "Belt and Road" countries like Cambodia and Vietnam.
东南亚本土竞争对手分析
Analysis of local competitors in Southeast Asia
JNE作为东南亚老牌快递企业，在印尼拥有约5000个网点，但时效性较差。极兔速递在东南亚定位高端，在印尼雅加达设置34个自营配送点，密度堪比中国一二线城市。
JNE, as an established express company in Southeast Asia, has about 5,000 outlets in Indonesia but poor timeliness. J&T Express positions itself as premium in Southeast Asia, with 34 self-operated delivery points in Jakarta, comparable to China's tier 1-2 cities.
电商平台与物流的协同效应
Synergy between e-commerce platforms and logistics
东南亚物流市场竞争的关键在于获取商流：
The key to competition in Southeast Asia logistics market lies in obtaining commercial flow:
- 极兔与Shopee合作推出促销活动
- J&T cooperates with Shopee for promotional activities
- 京东投资越南Tiki平台
- JD.com invests in Vietnamese platform Tiki
- 阿里投资Ninja Van物流并持股Lazada
- Alibaba invests in Ninja Van Logistics and holds shares in Lazada
东南亚物流市场展望
Outlook for Southeast Asia logistics market
随着极兔完成2.5亿美元融资进军中东和拉美，中国物流企业的全球化步伐正在加速。东南亚市场作为第一站，将成为检验中国快递模式海外适应性的重要试验场。
With J&T completing $250 million financing to expand into Middle East and Latin America, Chinese logistics companies are accelerating globalization. As the first stop, Southeast Asia market will become an important testing ground for the overseas adaptability of China's express model.
