中国香水市场增速领跑全球 小众香水品牌成投资新宠
中国香水市场正在经历前所未有的增长期。根据颖通集团和凯度咨询联合发布的《中国香水行业研究白皮书》，2023年中国香水市场规模预计将突破200亿元人民币。
The Chinese perfume market is experiencing unprecedented growth. According to the "China Perfume Industry Research White Paper" jointly released by Yingtong Group and Kantar Consulting, China's perfume market size is expected to exceed 20 billion yuan in 2023.
颖通集团高级副总裁林荆表示："中国香水市场已成为全球美妆市场的新增长引擎。"国际商业香、沙龙香和中国本土品牌都在积极布局渠道和品牌建设。
Yingtong Group Senior Vice President Lin Jing stated: "The Chinese perfume market has become a new growth engine for the global beauty market." International commercial fragrances, niche perfumes and local Chinese brands are all actively expanding channels and brand building.
市场数据显示惊人增长：2021年中国香水市场增速高达38.7%，即使在2022年全球市场放缓的情况下，中国仍保持高于全球的增长速度。
Market data shows impressive growth: China's perfume market grew by 38.7% in 2021, and even in 2022 when the global market slowed down, China maintained growth rates higher than the global average.
德之馨亚太区香水部商业发展副总裁Karim LISI预测："全球香水市场未来发展的很大一部分在中国，我们预计未来5年中国市场持续增长。"
Symrise Asia Pacific Fragrance Division Commercial Development Vice President Karim LISI predicted: "The global perfume market's future development will largely come from China, and we expect the Chinese market to continue growing in the next five years."
小众香水品牌成为行业焦点。近年来，LVMH、雅诗兰黛、欧莱雅等巨头纷纷收购小众香水品牌，包括Le Labo、Frederic Malle、Atelier Cologne等。
Niche perfume brands have become the industry's focus. In recent years, giants like LVMH, Estée Lauder, and L'Oréal have acquired niche perfume brands including Le Labo, Frederic Malle, and Atelier Cologne.
凯度中国区高级研究总监李晓杰观察到："消费者偏好正在从名牌驱动转向寻找独特的小众品牌。"市场呈现出多元化、百家争鸣的状态。
Kantar China Senior Research Director Li Xiaojie observed: "Consumer preferences are shifting from brand-driven to seeking unique niche brands." The market has become diversified with numerous brands competing.
行业专家预测，未来3-5年将是中国香水市场的黄金发展期，年均增长率有望达到20%，到2028年市场规模可能突破539亿元。
Industry experts predict that the next 3-5 years will be a golden development period for China's perfume market, with an average annual growth rate expected to reach 20%, and the market size may exceed 53.9 billion yuan by 2028.
