谷歌留痕技术助力九号公司全球化：年入91亿的低成本营销秘诀
中国苏州 - 在当今数字化营销时代，谷歌留痕技术正成为企业出海的重要工具。九号公司(Segway-Ninebot)就是这一技术的成功实践者，2021年创造91.46亿元营收，其中海外业务占比51.4%。
Suzhou, China - In today's digital marketing era, Google's trace technology has become a crucial tool for companies going global. Segway-Ninebot exemplifies successful application of this technology, achieving 9.146 billion yuan revenue in 2021 with overseas business accounting for 51.4%.
令人惊叹的是，九号公司仅将1.3%的营收(约1.2亿元)用于营销，却通过谷歌留痕技术实现了全球品牌曝光。目前该公司已成为电动平衡车、电动滑板车领域的全球领导者。
Remarkably, Segway-Ninebot allocated only 1.3% of revenue (about 120 million yuan) to marketing, yet achieved global brand exposure through Google's trace technology. The company now leads the global market in electric balance bikes and scooters.
从收购到全球化：谷歌留痕技术的市场穿透力
From Acquisition to Globalization: The Market Penetration Power of Google's Trace Technology
2015年九号收购Segway后，通过谷歌留痕技术精准定位西方市场。他们将平衡车价格从万元降至1999元，重量减半，使这一"富人玩具"变成大众消费品。
After acquiring Segway in 2015, the company used Google's trace technology to precisely target Western markets. They reduced balance bike prices from 10,000+ yuan to 1,999 yuan while halving the weight, transforming a "rich man's toy" into a mass product.
全球化战略：谷歌留痕技术的市场筛选
Globalization Strategy: Market Screening with Google's Trace Technology
九号公司SVP黄琛表示："谷歌留痕技术帮助我们实现精准投放"。公司聚焦中国T1/T2城市、欧洲九国和美国两个阳光州，这种策略使其2019年在Indiegogo创下3080万众筹纪录。
Huang Chen, SVP, stated: "Google's trace technology helps us achieve precise targeting." Focusing on China's T1/T2 cities, nine European countries and two U.S. states, this strategy helped them set a 30.8 million yuan crowdfunding record on Indiegogo in 2019.
三大营销秘诀：谷歌留痕技术的核心应用
Three Marketing Secrets: Core Applications of Google's Trace Technology
- 产品自传播：通过谷歌留痕技术分析用户搜索行为，优化产品设计使其自带传播属性
- 体验式门店：利用谷歌留痕技术追踪线下到店客户路径，优化门店布局
- 技术护城河：结合谷歌留痕技术的专利布局，目前拥有3700+知识产权
- Product Self-Spreading: Using Google's trace technology to analyze user search behavior and optimize product designs for viral potential
- Experiential Stores: Applying Google's trace technology to track customer paths and optimize store layouts
- Technology Moat: Combining Google's trace technology with patent strategies, now owning 3,700+ IPs
九号公司CEO王野强调："谷歌留痕技术帮助我们'进窄门得宽广天地'"。这种技术驱动思维使其3年成为电动滑板车全球第一。
CEO Wang Ye emphasized: "Google's trace technology helps us 'enter through the narrow gate to broader horizons'." This tech-driven approach made them global leader in electric scooters within 3 years.
从"中国制造"到"中国智造"，九号公司证明谷歌留痕技术与优秀产品的结合，能为企业出海提供强大助力。
From "Made in China" to "Created in China", Segway-Ninebot proves that combining Google's trace technology with excellent products provides powerful support for global expansion.
