外贸企业订单激增：从谷歌竞价推广到全球市场扩张的成功案例

外贸企业订单激增：从谷歌竞价推广到全球市场扩张的成功案例

Surge in Foreign Trade Orders: Success Stories from Google Ads to Global Market Expansion

中国外贸呈现强劲复苏态势，以人民币计进出口增速连续4个月回升，10月、11月均实现正增长。外贸发展的积极因素不断累积，回稳态势持续巩固。

China's foreign trade shows strong recovery momentum, with import and export growth in RMB terms rising for four consecutive months, achieving positive growth in both October and November. Positive factors for foreign trade development continue to accumulate, and the stabilization trend continues to consolidate.

市场活跃度显著提升：浙江省"千团万企拓市场增订单"行动成效显著，截至2023年12月10日，达成意向订单超1820亿元。全国来看，11月出口量增长12%，达到二季度以来峰值。

Significant increase in market activity: Zhejiang Province's "Thousands of Groups and Enterprises Expanding Markets and Increasing Orders" campaign has achieved remarkable results, with intended orders exceeding 182 billion yuan as of December 10, 2023. Nationally, export volume grew by 12% in November, reaching the highest level since the second quarter.

义乌外贸晴雨表显示强劲复苏：今年1月至11月，义乌市场抽样成交额超2000亿元，日均外商流量3100多人，基本恢复到2019年水平。对"一带一路"沿线国家进出口同比增长22%。

Yiwu's foreign trade barometer shows strong recovery: From January to November this year, Yiwu market's sample transaction volume exceeded 200 billion yuan, with an average daily foreign business flow of more than 3,100 people, basically returning to 2019 levels. Imports and exports to countries along the "Belt and Road" increased by 22% year-on-year.

需求回暖与技术优势双轮驱动

Dual Drivers: Demand Recovery and Technological Advantages

消费电子行业率先复苏：11月中国对美出口结束14个月下降转为增长9.6%，集成电路进口金额增速年内首次转正。精研科技等企业通过技术优势强化与海外客户黏性。

Consumer electronics industry leads the recovery: China's exports to the US ended 14 months of decline and turned to growth of 9.6% in November. The growth rate of integrated circuit import value turned positive for the first time this year. Companies like Jiangsu Gian Technology are strengthening ties with overseas customers through technological advantages.

企业积极开拓海外市场：海伦哲等公司增设国际事业部，借助合作伙伴体系开拓国际市场，收获俄罗斯、马来西亚等地客户合作意向。

Companies actively explore overseas markets: Companies like Heli Special Truck have established international business divisions to develop international markets with partners' systems, receiving cooperation intentions from customers in Russia, Malaysia and other regions.

外贸预期持续向好

Continued Positive Outlook for Foreign Trade

四季度增长超预期：义乌年快递业务量突破100亿件，成为全国首个超百亿县级市。许多工厂订单已排满，春节喜庆用品将掀起新一波订单高潮。

Fourth quarter growth exceeds expectations: Yiwu's annual express delivery volume exceeded 10 billion pieces, becoming the first county-level city in China to exceed this mark. Many factories have full order books, and Spring Festival festive products will create a new wave of order peaks.

船舶制造等行业订单饱满：苏美达船舶公司手持订单近60艘，生产已排到2026年。其自主研发的皇冠63 PLUS散货船在节能环保方面处于行业领先地位。

Strong orders in shipbuilding and other industries: Sumec Marine has nearly 60 ships in hand, with production scheduled until 2026. Its independently developed Crown 63 PLUS bulk carrier leads the industry in energy saving and environmental protection.

外贸企业信心增强：从德国MEDICA展会到全球各地，中国企业的创新产品获得国际市场认可，现场签署订单量远超往年，工厂正全力以赴保障生产。

Increased confidence among foreign trade enterprises: From the MEDICA exhibition in Germany to all over the world, innovative products from Chinese companies have gained international market recognition, with on-site signed orders far exceeding previous years, and factories are going all out to ensure production.