外贸推广渠道选择：谷歌网站 vs 阿里平台深度分析
对于从事外贸业务的夫妻店来说，选择合适的推广渠道至关重要。特别是经营杂货户外产品的商家，更需要精准定位目标客户群体。
阿里平台优势分析：
1. 作为专业的电商平台，阿里具有成熟的交易体系和客户群体
2. 平台自带流量，能够帮助商家快速建立客户信任
3. 操作相对简单，适合中小型外贸商家
Analysis of Alibaba Platform Advantages:
1. As a professional e-commerce platform, Alibaba has a mature trading system and customer base
2. The platform has its own traffic, helping merchants quickly establish customer trust
3. Relatively simple operation, suitable for small and medium-sized foreign trade merchants
谷歌推广注意事项：
1. 在中国大陆地区，谷歌无法直接访问，需要翻墙才能使用
2. 如果目标客户在国外，选择谷歌推广可能会错过国内潜在客户
3. 需要专业的SEO优化和广告投放策略，否则容易造成资金浪费
Google Promotion Considerations:
1. In mainland China, Google cannot be accessed directly and requires VPN to use
2. If target customers are overseas, choosing Google promotion may miss domestic potential customers
3. Requires professional SEO optimization and advertising strategies, otherwise it may lead to waste of funds
对于杂货户外产品的推广，建议：
1. 初期可优先选择阿里平台，利用平台流量快速打开市场
2. 积累一定客户基础后，可考虑结合谷歌推广拓展海外市场
3. 根据产品特点和目标客户群体，制定差异化的推广策略
For the promotion of outdoor miscellaneous products, it is recommended:
1. In the initial stage, Alibaba platform can be prioritized to quickly open the market using platform traffic
2. After accumulating a certain customer base, consider combining Google promotion to expand overseas markets
3. Develop differentiated promotion strategies based on product characteristics and target customer groups
