权威指南：吴中SEO推广薪资与谷歌推广效果分析 | 外贸建站必备常识
一、外贸网站服务器选择
服务器（又称虚拟主机/空间）是承载网站数据的核心"容器"。选择时需注意：
1. 稳定性与安全性：选择有售后保障的优质服务商
2. 地理位置：针对目标市场选择当地或邻近地区服务器（如欧美客户建议选择美国/欧洲服务器）
Part 1: Choosing Web Hosting for Foreign Trade Sites
Web hosting (also called virtual host/space) is the core "container" for website data. Key considerations:
1. Stability & Security: Choose reputable providers with after-sales support
2. Location: Select servers in/near target markets (e.g. US/Europe servers for Western clients)
二、外贸域名选择策略
1. 顶级域名：优先选择.com国际通用域名
2. 命名技巧：包含英文品牌词/核心关键词（利于SEO）
3. 注册须知：需营业执照，年费约100元，可通过建站公司代办
Part 2: Domain Selection Strategy
1. TLD: Prioritize .com global domain
2. Naming: Include English brand name/core keywords (SEO friendly)
3. Registration: Requires business license, ~100CNY/year, can be handled by web developers
三、外贸独立站的核心价值
1. 品牌展示：不受平台规则限制的企业专属门户
2. 流量获取：通过Google推广获取一手精准流量（无中间商抽成）
3. 转化优势：数据显示独立站询盘转化率比平台高30-50%
Part 3: Value of Independent Foreign Trade Sites
1. Branding: Platform-rule-free corporate showcase
2. Traffic: Get first-hand precision traffic via Google Ads (no middleman)
3. Conversion: Data shows 30-50% higher lead conversion than platforms
四、网站内容优化要点
1. 文案要求：原创专业内容，突出独特卖点
2. 视觉规范：高清产品图+统一品牌视觉体系
3. SEO优化：合理布局关键词，优化元标签
Part 4: Content Optimization Essentials
1. Copywriting: Original professional content highlighting USPs
2. Visuals: HD product images + consistent branding
3. SEO: Strategic keyword placement + meta tag optimization
【延伸阅读】更多外贸干货：
• 9个高转化率外贸开发信模板
• 防范外贸诈骗的5个关键点
• 跨境电商vs传统外贸核心差异
[Extended Reading] More foreign trade insights:
• 9 high-conversion sales email templates
• 5 key points to prevent trade fraud
• E-commerce vs traditional trade differences
