21个潜力爆品推荐：2023年跨境电商选品指南

21个潜力爆品推荐：2023年跨境电商选品指南

21 Potential Best-Sellers: 2023 Cross-Border E-commerce Product Selection Guide

图片来源：图虫创意

1. 护肤品

Skincare Products

2021年，全球护肤品市场价值1305亿美元，年复合增长率4.6%（2022年-2030年）。其中，以粘土面膜、乳液、身体磨砂膏、洁面乳较为热门；另外，将热门产品"打包出售"的套组销售也是提升销量的有效举措。

In 2021, the global skincare market was valued at $130.5 billion with a CAGR of 4.6% (2022-2030). Popular items include clay masks, lotions, body scrubs, and facial cleansers. Product bundles are also effective for boosting sales.

2. 健身器材

Fitness Equipment

疫情之下，消费者对健身设备的需求激增。2020年，全球健身器材市场规模超100亿美元。预计在2021年和2027年之间，该细分类目将以11%的年复合增长率持续增长。

During the pandemic, demand for fitness equipment surged. The global fitness equipment market exceeded $10 billion in 2020 and is expected to grow at 11% CAGR between 2021-2027.

3. 水杯/水瓶

Water Bottles

消费者环保意识的深化提升了可重复利用水瓶的销售额。相关市场研究显示，全球范围内，可重复使用的水瓶市场规模在2020年达到了83.8亿美元。

Growing environmental awareness has boosted sales of reusable water bottles. Market research shows the global reusable water bottle market reached $8.38 billion in 2020.

4. LED灯

LED Lights

相较于其他照明用具，LED灯以其环保性能在消费群体中大受欢迎。除了应用在常规照明范围，发光运动鞋、太阳能LED灯、"仙女灯"、氛围感灯带等细分产品是独立站卖家开发方向。

LED lights are popular for their eco-friendliness. Beyond regular lighting, niche products like light-up sneakers, solar LED lights, fairy lights, and ambient light strips offer opportunities for sellers.

其他潜力品类包括：

Other potential categories include:

• 3C产品及其配件 (3C Products & Accessories)
• 美术/艺术类产品 (Art Supplies)
• 汽车配件 (Auto Parts)
• 厨房工具 (Kitchen Tools)
• 智能家居产品 (Smart Home Devices)
• 园艺用品 (Gardening Supplies)
• 塑身衣 (Shapewear)
• 拼图和棋类游戏 (Puzzles & Board Games)
• 儿童玩具 (Children's Toys)
• 婴幼儿产品 (Baby Products)
• 精油 (Essential Oils)
• 喂鸟器 (Bird Feeders)
• 拥抱毯 (Weighted Blankets)
• 宠物用品 (Pet Supplies)
• 露营装备 (Camping Gear)
• 蜡熔体 (Wax Melts)
• 糖尿病患者用功能袜 (Diabetic Socks)

【选品建议】建议卖家选定特定年龄组或产品类型深耕，以打造更为聚焦的受众群体。

[Product Selection Tip] We recommend sellers focus on specific age groups or product types to build a more targeted audience.

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