吴中SEO推广官网：谷歌竞价推广流程与SEO内外链核心策略
外链建设：SEO权威性的关键
External Links: The Key to SEO Authority
外链（外部链接）是指其他权威网站指向您网站的链接，相当于网络世界中的"推荐信"。当优质网站主动链接到您的站点，谷歌算法会将其视为行业认可的重要信号。
External links (backlinks) refer to hyperlinks from authoritative websites pointing to your site, equivalent to "letters of recommendation" in the digital world. When quality websites link to your content, Google's algorithm interprets this as a strong endorsement signal.
外链的核心价值：
Core Value of External Links:
- 提升域名权威度（Domain Authority）
- Boosts Domain Authority
- 增强关键词排名竞争力
- Enhances keyword ranking potential
- 带来精准的推荐流量
- Generates targeted referral traffic
内链优化：网站架构的神经系统
Internal Links: The Nervous System of Website Architecture
内链（内部链接）是网站内容间的战略连接，通过合理的锚文本设置：
Internal links are strategic connections between content pages, optimized through proper anchor text:
内链的三大作用：
Three Key Functions:
- 提升页面权重流动（Link Equity Flow）
- Enhances link equity distribution
- 降低跳出率（Bounce Rate Reduction）
- Reduces bounce rates
- 强化内容主题相关性（Topic Clustering）
- Strengthens topical relevance
吴中SEO专家建议： 外链建设应注重质量而非数量，优先获取教育（.edu）、政府（.gov）及行业权威网站的链接。内链优化建议采用"中心辐射（Hub-and-Spoke）"模型，围绕核心关键词建立内容集群。
Wuzhong SEO Pro Tip: Focus on link quality over quantity, prioritizing .edu, .gov and industry authority sites. For internal links, adopt the "Hub-and-Spoke" model to build keyword-focused content clusters.
谷歌竞价推广（Google Ads）与SEO形成营销闭环：竞价带来即时流量，SEO积累长期价值。我们提供从账户搭建、关键词策略到转化跟踪的全流程服务。
Google Ads and SEO create a marketing flywheel: Paid ads deliver immediate traffic while SEO builds lasting value. Our full-service approach covers account setup, keyword strategy and conversion tracking.
