福建玩具为何能在圣诞出口中独占鳌头？产业链优势与政策支持解析
随着圣诞节的临近，福建玩具迎来了出口销售的旺季。据厦门海关统计，1至10月，福建省共出口玩具88.2亿元，其中10月出口额为13.4亿元，环比增长12.6%。
As Christmas approaches, Fujian's toy industry has entered its peak export season. According to Xiamen Customs statistics, from January to October, Fujian Province exported toys worth 8.82 billion yuan, with October exports reaching 1.34 billion yuan, a month-on-month increase of 12.6%.
经分析，福建出口玩具主要销往东盟、美国、欧盟等国家和地区，涵盖动力玩具、智力玩具、玩偶、儿童乘骑车等多种类型。凭借着高性价比和完善的产业链，福建玩具近年来在全球市场保持着竞争优势。
Analysis shows that Fujian's exported toys are mainly sold to ASEAN countries, the United States, and the European Union, covering various types including power toys, educational toys, dolls, and children's ride-on vehicles. With high cost-performance ratios and a complete industrial chain, Fujian toys have maintained competitive advantages in the global market in recent years.
"每年8至11月"，公司关于圣诞节玩具和相关工艺品的订单源源不断，车间基本处于满负荷生产状态，数条生产线同时开工。"漳州市恩扬工艺品有限公司营销中心主管黄宝珠介绍，该公司生产的聚氨酯发泡材质玩具类文化创意产品、活动促销礼品、动漫衍生品等产品多达3000余种，海外客户遍及世界各地。"今年产品海外销售情况整体不错，销量跟去年同期相比增加了近两成。接下来的订单已经排到了明年春季。"
"From August to November each year", orders for Christmas toys and related crafts keep pouring in, with workshops operating at full capacity and multiple production lines running simultaneously," said Huang Baozhu, marketing director of Zhangzhou Enyang Crafts Co., Ltd. The company produces over 3,000 types of products including polyurethane foam toys, promotional gifts, and anime derivatives, with overseas clients worldwide. "This year's overseas sales have been generally good, with sales volume increasing by nearly 20% compared to the same period last year. Our production schedule is already booked through next spring."
值得关注的是，1至10月，福建省出口至"一带一路"共建国家的玩具货值达40.1亿元，占同期全省玩具出口总值的近五成。玩具生产销售商福建茂园工艺品有限公司总经理尤足茂表示："我们十分看好国外的玩具消费潜力，尤其是'一带一路'共建国家市场更为广阔。我们希望通过重新布局海外新市场，按需调整研发生产计划、抢占出口先机，为自身发展带来新动能。"
Notably, from January to October, Fujian's toy exports to Belt and Road Initiative partner countries reached 4.01 billion yuan, accounting for nearly 50% of the province's total toy exports during the same period. You Zumao, general manager of Fujian Maoyuan Crafts Co., Ltd., stated: "We are very optimistic about the toy consumption potential abroad, especially in Belt and Road partner countries where the market is even broader. We hope to reposition in new overseas markets, adjust R&D and production plans according to demand, seize export opportunities, and bring new momentum to our development."
为推动"福建造"玩具出口，厦门海关开辟了"一企一策"、"关企直通车"等便捷企业、促进贸易的快速应答通道，指导企业充分利用自贸协定、RCEP原产地累积规则等政策优惠，降低出口成本，增强国际竞争力；着力解决企业在通关过程中遇到的疑难问题，特别是针对电动玩具中携带电池等情况，提前告知企业相关要求，避免被退运的风险；引导企业灵活运用"提前申报"、"两步申报"等通关模式，提供预约式查验、随到随验等叠加服务；严格把控玩具质量安全关，同时加强知识产权保护，防止假冒伪劣产品进入市场，为货物出口提供有力保障。
To promote exports of "Made in Fujian" toys, Xiamen Customs has established rapid response channels such as "one enterprise, one policy" and "customs-enterprise direct communication" to facilitate businesses and boost trade. They guide enterprises to fully utilize policy benefits like free trade agreements and RCEP rules of origin accumulation to reduce export costs and enhance international competitiveness. The customs authority focuses on solving enterprises' clearance difficulties, particularly regarding battery-equipped electric toys, informing requirements in advance to avoid return risks. They encourage flexible use of clearance modes like "advanced declaration" and "two-step declaration", offering appointment-based inspections and on-demand examination services. Strict quality control is enforced while strengthening intellectual property protection to prevent counterfeit products from entering the market, providing strong support for exports.
