东南亚TikTok Shop入驻指南：市场选择与资质要求
东南亚TikTok Shop可经营市场
Currently, TikTok Shop Southeast Asia covers 5 markets: Philippines, Malaysia, Thailand, Vietnam and Singapore.
运营模式优势
The self-operation model in these 5 countries gives merchants full autonomy over their stores. 商家可以灵活选择商城、直播短视频、达人合作等多种营销方式，并参与平台大促活动。
Merchants can flexibly choose marketing methods including mall stores, live streaming/short videos, KOL collaborations, and participate in platform promotions.
入驻基本条件
Basic entry requirements:
- 有限公司或个人独资企业营业执照（暂不接受个体工商户）
Limited company or sole proprietorship business license (individual businesses not currently accepted) - 同执照/法人拥有正在经营的内贸或跨境电商店铺
Same license/legal person operating domestic or cross-border e-commerce stores - 店铺综合评分≥4.3或好评率≥90%
Store rating ≥4.3 or positive review rate ≥90%
运营建议
Operation suggestions: 商家可根据运营策略灵活定价，适合各类电商运营。Merchants can flexibly price according to operation strategies, suitable for various e-commerce categories.
