游戏出海新趋势：美日韩获客成本超50元，哪些市场更值得投资？
游戏出海新趋势：美日韩获客成本超50元，哪些市场更值得投资？
New Trends in Game Globalization: User Acquisition Costs Exceed ¥50 in US/JP/KR - Which Markets Offer Better ROI?
2024年中国游戏出海市场迎来反弹，根据《2024年1-6月中国游戏产业报告》显示，上半年中国自主研发游戏海外市场实际销售收入达85.54亿美元，同比增长4.24%。腾讯、网易等巨头的投资回报率持续位居全球前列。
The Chinese game globalization market rebounded in 2024. According to the "China Game Industry Report January-June 2024", overseas revenue of China's self-developed games reached $8.554 billion in the first half of the year, a year-on-year increase of 4.24%. Companies like Tencent and NetEase continue to lead in global ROI rankings.
美日韩市场：高成本与高回报并存
US/JP/KR Markets: High Costs With High Returns
数据显示，美日韩市场贡献了中国游戏出海超50%的收入，但获客成本也持续攀升：
- 韩国：8.02美元（约58元人民币）
- 美国：7.68美元（约56元人民币）
- 日本：7.27美元（约53元人民币）
Data shows that the US, Japan and South Korea account for over 50% of China's game globalization revenue, but user acquisition costs keep rising:
- South Korea: $8.02 (~¥58)
- United States: $7.68 (~¥56)
- Japan: $7.27 (~¥53)
新兴市场：低成本高潜力
Emerging Markets: Low Cost With High Potential
相比之下，拉美、东南亚等新兴市场获客成本显著降低：
- 菲律宾：约4元人民币
- 巴西：约7元人民币
- 墨西哥：约7元人民币
In comparison, emerging markets like Latin America and Southeast Asia offer much lower costs:
- Philippines: ~¥4
- Brazil: ~¥7
- Mexico: ~¥7
行业趋势与技术变革
Industry Trends and Technological Evolution
专家指出，AI技术和混合变现模式将成为未来游戏出海的关键：
- 机器学习优化广告投放精准度
- IAA+IAP混合变现模式增长显著
- 隐私政策下精准获客的平衡
Experts highlight that AI technology and hybrid monetization models will be crucial for future game globalization:
- Machine learning improves ad targeting accuracy
- Significant growth in IAA+IAP hybrid models
- Balancing precise user acquisition under privacy policies
Adjust CEO Simon Dussart表示："虽然2021年的盛况难以再现，但行业正朝着积极方向发展。找到合适的市场和渠道仍能获得巨大成功。"
Adjust CEO Simon Dussart stated: "While the 2021 boom may not return, the industry is moving positively. Finding the right markets and channels can still lead to great success."
