华南首家谷歌AdWords体验中心东莞启用 助力企业海外拓展
东莞2020年12月31日电 - 华南地区首个Google AdWords体验中心近日在广东东莞正式揭牌运营。该中心将利用谷歌大数据技术帮助当地企业分析全球市场机遇，拓展海外业务。
ChinaZ.com reported on December 31st that South China's first Google Experience Center was officially opened in Dongguan. The center will help local enterprises analyze global market trends and expand overseas business through Google's big data technology.
据Google大中华区渠道事业部总经理白湧介绍，东莞作为中国制造业重镇和跨境电商先行城市，具有独特的区位优势和产业基础。体验中心的建立将加速当地企业的数字化转型。
According to Bai Yong, General Manager of Google Greater China Channel Sales, Dongguan's strong manufacturing foundation and pioneering position in cross-border e-commerce make it an ideal location for this initiative. The center will accelerate digital transformation for local businesses.
体验中心主要功能
Center's Main Functions
该中心将提供以下核心服务：
- 全球市场大数据分析
- 跨境电商专业培训
- Google AdWords实操指导
- 国际营销策略咨询
The center will provide:
- Global market big data analysis
- Cross-border e-commerce training
- Hands-on Google AdWords guidance
- International marketing strategy consulting
目前，类似体验中心已在长沙、贵阳等地落地。东莞中心的特色在于更聚焦制造业企业的出海需求，提供定制化解决方案。
Similar centers have been established in Changsha and Guiyang. The Dongguan center uniquely focuses on manufacturing enterprises' global expansion needs with customized solutions.
关于Google AdWords
About Google AdWords
Google AdWords是谷歌核心广告平台，提供多种广告形式：
| 广告类型 | 计费方式 |
|---|---|
| 文字广告 | CPC(按点击付费) |
| 横幅广告 | CPM(按展示付费) |
| 视频广告 | 多种计费方式 |
Google AdWords, launched in 2000, offers various ad formats:
| Ad Type | Pricing Model |
|---|---|
| Text Ads | CPC(Cost Per Click) |
| Banner Ads | CPM(Cost Per Mille) |
| Video Ads | Multiple options |
专家表示，体验中心的建立将显著提升东莞企业运用数字营销工具的能力，特别是在外贸出口和品牌国际化方面。
Industry experts believe the center will significantly enhance Dongguan enterprises' digital marketing capabilities, especially in export trade and brand globalization.
