谷歌排名技巧：提升网站易用性的关键技巧

谷歌排名技巧：提升网站易用性的关键技巧

Google Ranking Tips: Key Techniques to Improve Website Usability

作为一名数字营销人员，我们需要不断尝试设计出更完善、更具吸引力、能为浏览者提供更全面协助的网站，以提高网站销售的转化率。然而，在网页设计中，我们经常忽略了一个重要概念：打造"一看就懂的网站"。

As a digital marketer, we need to continuously design more complete and attractive websites that provide comprehensive assistance to visitors to improve conversion rates. However, in web design, we often overlook an important concept: creating "easy-to-understand websites".

"一看就懂的网站"能够带来良好的"用户体验 UX"，让人们更轻松地从商品内容中获取最大价值，从而使商品更令人难忘。可以说，用户体验是市场销售成功的关键因素之一，对于"搜索引擎优化 SEO"也有很大的帮助。

"Easy-to-understand websites" can provide good "user experience (UX)", allowing people to more easily obtain maximum value from product content, thus making products more memorable. It can be said that user experience is one of the key factors for successful marketing and is also very helpful for "search engine optimization (SEO)".

那么，什么是"一看就懂的网站"呢？它是指网站的产品、服务、网页内容等易于使用，普通人无需指导就能轻松达到目的。当用户第一次访问公司网站时，网站的信息能立即让他知道这是一个什么样的网站、在做什么。

So what is an "easy-to-understand website"? It refers to websites whose products, services, and content are easy to use, allowing ordinary people to achieve their goals without guidance. When users visit a company website for the first time, the information on the website should immediately let them know what kind of website it is and what it does.

网站还需要能够有效地引导浏览者找到他们想要的信息，或者引导到您希望他们看到的信息。这就是为什么越简单的网站，其转换率往往高于使用复杂设计的网站。

The website also needs to effectively guide visitors to find the information they want or direct them to the information you want them to see. This is why simpler websites often have higher conversion rates than those with complex designs.

作为网页设计人员，除了考虑可预见的结果外，还必须识别并解决客户的所有潜在问题。在营销中，最不愿意看到的情况是让用户自行思考下一步该怎么做，这会阻碍他们的购买意愿。

As web designers, in addition to considering predictable outcomes, we must also identify and solve all potential customer problems. In marketing, the least desirable situation is making users think about what to do next on their own, as this hinders their purchase intention.

那么，在转换率方面，易用性的准则是什么呢？作为一名销售人员，您的目标不仅是让客户理解您的网站，还要提供清晰的路径，引导他们完成购买。如果用户能够轻松理解网站所提供的内容，但不知道下一步该怎么做，那么这个网站就是失败的。

So what are the usability guidelines for conversion rates? As a salesperson, your goal is not only to help customers understand your website but also to provide clear paths to guide them through the purchase process. If users can easily understand the content provided by the website but don't know what to do next, then the website has failed.

用户不会花费时间和精力去理解复杂的网站，他们更希望看到简单明了的信息。因此，网站设计应该尽量避免使用过于复杂的语言和专业术语，而是要以通俗易懂的方式传达信息。同时，网站的导航也应该清晰明确，让用户能够轻松找到他们想要的内容。

Users won't spend time and effort trying to understand complex websites; they prefer simple and clear information. Therefore, website design should avoid using overly complex language and technical terms, instead conveying information in an easy-to-understand way. At the same time, website navigation should be clear and straightforward, allowing users to easily find the content they want.