国内顶尖物流业如何通过谷歌竞价实现高效出海推广

国内顶尖物流业如何通过谷歌竞价实现高效出海推广

How China's Top Logistics Industry Can Achieve Efficient Overseas Promotion Through Google Ads

在当前流量成本持续攀升的市场环境下，企业出海面临着前所未有的挑战。赛文思营销咨询创始人陈勇(Chris)指出："品牌必须从'流量思维'转向'留量思维'，只有当用户生命周期价值(LTV)大于用户获取成本(CAC)时，企业才能实现可持续发展。"

In the current market environment where traffic costs continue to rise, companies going global face unprecedented challenges. Chris Chen, founder of 7Senses Marketing Consulting, points out: "Brands must shift from 'traffic thinking' to 'retention thinking'. Only when customer lifetime value (LTV) exceeds customer acquisition cost (CAC) can enterprises achieve sustainable development."

一、品牌出海已成必然趋势 | Brand Globalization Has Become an Inevitable Trend

埃森哲独角兽研究报告显示，45%的受访企业认为海外拓展至关重要，其中82%计划在未来两年内进军海外市场。物流行业作为跨境电商的基础设施，面临着巨大的出海机遇。

Accenture's unicorn research report shows that 45% of surveyed companies consider overseas expansion crucial, with 82% planning to enter foreign markets within two years. As the infrastructure of cross-border e-commerce, the logistics industry faces tremendous opportunities for globalization.

二、独立站建设的三大核心价值 | Three Core Values of Building Independent Websites

1. 品牌形象展示窗口：不同于电商平台，独立站可完全自主控制品牌展示

1. Brand Image Display Window: Unlike e-commerce platforms, independent websites allow complete control over brand presentation

2. 用户数据沉淀池：可积累精准用户数据，实现深度用户运营

2. User Data Repository: Can accumulate precise user data for deep user operations

3. 私域流量运营阵地：建立品牌专属的私域流量池，降低获客成本

3. Private Traffic Operation Base: Establish brand-exclusive private traffic pools to reduce customer acquisition costs

三、破解流量困局的DTC+策略 | DTC+ Strategy to Solve Traffic Dilemmas

陈勇提出的"DTC+"模式强调全渠道整合营销：

The "DTC+" model proposed by Chris Chen emphasizes omnichannel integrated marketing:

• 内容×流量整合漏斗：将产品卖点与用户场景深度结合

• Content × Traffic Integration Funnel: Deep integration of product selling points with user scenarios

• LTV>CAC公式应用：关注客单价、复购率等高价值指标

• LTV>CAC Formula Application: Focus on high-value indicators like average order value and repurchase rate

四、MarTech技术赋能物流出海 | MarTech Empowers Logistics Globalization

营销技术在物流行业出海中的三大应用：

Three major applications of marketing technology in logistics globalization:

1. 全链路数据追踪：实现从流量到转化的完整监测

1. End-to-End Data Tracking: Complete monitoring from traffic to conversion

2. AI智能投放优化：基于大数据实现精准广告投放

2. AI Intelligent Placement Optimization: Precise ad placement based on big data

3. 自动化营销工具：提升营销效率，降低人力成本

3. Automated Marketing Tools: Improve marketing efficiency and reduce labor costs

五、物流行业出海三大增长点 | Three Growth Points for Logistics Globalization

1. 新兴市场拓展：东南亚、中东等地区物流需求快速增长

1. Emerging Market Expansion: Rapid growth of logistics demand in Southeast Asia, Middle East and other regions

2. 智能化物流解决方案：通过技术创新提升服务价值

2. Intelligent Logistics Solutions: Enhance service value through technological innovation

3. 全渠道营销体系：整合独立站、电商平台、线下渠道

3. Omnichannel Marketing System: Integrate independent websites, e-commerce platforms and offline channels

赛文思即将推出的SaaS工具whaee哇鹅，将帮助物流企业构建完整的全链路营销体系，实现从品牌曝光到最终转化的完整闭环。

The upcoming SaaS tool whaee from 7Senses will help logistics companies build a complete end-to-end marketing system, achieving a closed loop from brand exposure to final conversion.