阿里国际站关键词获取十大渠道指南（上）
为什么关键词如此重要？ | Why Keywords Matter?
关键词是店铺流量的生命线。在阿里国际站运营中，精准的关键词选择直接决定：
Keywords are the lifeline of store traffic. On Alibaba International Station, accurate keyword selection directly determines:
- 产品能否被目标客户发现 | Whether products can be discovered by target customers
- 流量的数量和质量 | The quantity and quality of traffic
- 最终的转化率 | Final conversion rates
错误的关键词策略会导致： | Wrong keyword strategies may cause:
- 高竞争关键词难以优化 | Highly competitive keywords hard to optimize
- 低搜索量导致流量匮乏 | Low search volume resulting in poor traffic
- 不相关流量零转化 | Irrelevant traffic with zero conversion
01 关键词指数 | Keyword Index
阿里巴巴最新推出的数据分析工具，整合了原"热门搜索词"和"行业热词榜"功能。
Alibaba's newest analytical tool combining "Popular Search Terms" and "Industry Hot Words".
核心功能： | Key Features:
- 查看类目热词排行（最多显示5个三级类目）| View category hot word rankings (max 5 sub-categories)
- 分析30天/7天PC端和移动端搜索趋势 | Analyze 30-day/7-day PC & mobile search trends
- 发现买家关联搜索行为 | Discover buyer's related search behaviors
- 获取来源词/去向词/填充词 | Obtain source words/destination words/filler words
02 词来源 | Word Source
展示为产品带来实际曝光和点击的买家搜索词（最多30个）。
Displays buyer search terms that actually generated exposure and clicks (max 30).
实操建议： 这些真实买家使用的词应优先用于P4P推广和新品发布。
Practical Tip: Prioritize these authentic buyer terms for P4P campaigns and new product listings.
03 引流关键词 | Traffic Keywords
包含商家设置的关键词和买家实际搜索词（最多显示10,000个高曝光高热词）。
Includes merchant-set keywords and actual buyer search terms (max 10,000 high-exposure hot words).
注意： 适合运营半年以上的店铺，新店数据不足效果有限。
Note: Best for stores operating over 6 months, limited effect for new stores.
04 访客详情-常用搜索词 | Visitor Details - Frequent Search Terms
筛选海外访客时可选择"Oversea"或开启"过滤中国大陆流量"。
Filter international visitors by selecting "Oversea" or enabling "Filter Mainland China Traffic".
05 访客画像 | Visitor Profile
新增功能可查看"进店关键词"和"偏好关键词"，支持自定义时间范围和终端筛选。
New feature showing "store entry keywords" and "preference keywords" with customizable time range and device filters.
下期预告： 我们将继续介绍另外5个高效关键词收集渠道！
Coming Next: We'll reveal 5 more effective keyword research channels!
