Trigger journeys from forms and content events. Send signups to your marketing platform, tag audiences, and start nurture flows. Most setups begin with Umbraco Forms and a webhook, then add rules in your marketing tool.
Can Umbraco integrate with Marketo?
Yes.
What is Marketo?
Marketo is an enterprise marketing automation platform for leads, smart lists, programs, and multi-step campaigns, with strong scoring and attribution features.
A practical use case
Create or update leads from website forms, add them to a program with source tags, and run a nurture stream that hands off MQLs to sales.
How to integrate (at a glance)
Can Umbraco integrate with ActiveCampaign?
Yes.
What is ActiveCampaign?
ActiveCampaign blends email marketing, automation, and a lightweight CRM. It offers tags and custom fields, behavioral triggers, conditional splits, and detailed reporting.
Inspirational use case:
Send new signups with tags for source, then enroll contacts into a welcome or nurture flow, depending on their interest and what they signed up for
How to integrate (at a glance)
Can Umbraco integrate with Klaviyo?
Yes.
What is Klaviyo?
Klaviyo is a marketing automation platform focused on email/SMS with strong segmentation and ecommerce triggers, supporting profiles, events, flows, and granular revenue reporting.
Inspirational use case:
Add subscribers with consent and product interest, fire a “content signup” event, and start a welcome flow with conditional splits.
How to integrate (at a glance)
Can Umbraco integrate with HubSpot? Yes.
What is HubSpot?
HubSpot combines CRM, marketing automation, forms, email, and reporting. It supports lists and tags, workflows with visual branching, and campaign analytics across the funnel.
A practical use case
Send content download forms to Contacts with a campaign tag, enroll them in a short nurture flow, and notify the owner when they reach an MQL state.
How to integrate (at a glance)
Webhooks or API: Post Umbraco Forms submissions to create or update Contacts and apply lists/tags.
Optional: Trigger workflows based on new contact properties or list membership.
The Umbraco Marketplace includes community and partner packages that speed up marketing handoffs such as HubSpot, and ActiveCampaign integrations and connectors that post Umbraco Forms submissions to automation platforms like Zapier. You can start with a package, then extend with webhooks and APIs as your journeys mature. Check version compatibility and maintenance status before installing.
The Umbraco Marketplace includes community and partner packages that speed up marketing handoffs such as HubSpot, and ActiveCampaign integrations and connectors that post Umbraco Forms submissions to automation platforms like Zapier. You can start with a package, then extend with webhooks and APIs as your journeys mature. Check version compatibility and maintenance status before installing.
If your marketing platform supports webhooks or has an API, you can connect it. Start with Umbraco Forms and a webhook to create or update contacts and trigger flows, then add custom fields or events as needed.
Go back to full list of Umbraco integrations
Start with an Umbraco Form and add a webhook to your marketing tool (or an automation platform). Map the core fields first, then layer in tags and attributes.
Begin with contact fields (email, name), a clear consent flag, and attribution (source/UTM). Add key events like content downloads or demo requests to trigger journeys.
Yes. Post form submits or event signals to your platform and start automations based on list membership, tags, or custom events.
Not usually. Webhooks and APIs cover most cases, and automation tools can handle field mapping and branching without custom code.