Moloco闪耀ChinaJoy 2024：机器学习赋能游戏出海新纪元
Moloco闪耀ChinaJoy 2024：机器学习赋能游戏出海新纪元
Moloco Shines at ChinaJoy 2024: Machine Learning Powers New Era of Game Globalization
上海，2024年7月 - 第二十一届中国国际数码互动娱乐展览会（ChinaJoy）于7月26日至29日在上海新国际博览中心盛大举行。全球机器学习与增长营销领导者Moloco再次亮相BTOB展馆，通过前沿技术展示和深度行业交流，为中国游戏开发者出海提供强劲动能。
Shanghai, July 2024 - The 21st China Digital Entertainment Expo & Conference (ChinaJoy) was grandly held at Shanghai New International Expo Center from July 26 to 29. Moloco, the global leader in machine learning and growth marketing, made its appearance again in the BTOB exhibition area, providing strong momentum for Chinese game developers going global through cutting-edge technology demonstrations and in-depth industry exchanges.
开放互联网时代的增长新范式
New Growth Paradigm in the Open Internet Era
7月25日，Moloco成功举办"开放互联网时代的出海领航者"主题研讨会。CEO Ikkjin Ahn表示："AI与机器学习正在重塑商业格局，Moloco将持续助力中国企业实现可持续增长。" 机器学习首席研究员Tal Shaked则深度解析了数据-模型-架构三位一体的技术优势。
On July 25, Moloco successfully held the "Global Navigation Leader in the Open Internet Era" themed seminar. CEO Ikkjin Ahn stated: "AI and machine learning are reshaping the business landscape, and Moloco will continue to support Chinese companies in achieving sustainable growth." Chief Machine Learning Researcher Tal Shaked provided an in-depth analysis of the technical advantages of the data-model-architecture trinity.
展台互动体验全面升级
Comprehensive Upgrade of Booth Interactive Experience
Moloco今年打造了更具沉浸感的蓝色主题展台，设置：
- 专业洽谈区：一对一解决出海难题
- 机器学习高尔夫：趣味游戏诠释精准获客
- 六大出海神器寻宝：与Snapchat等伙伴联合呈现
Moloco created a more immersive blue-themed booth this year, featuring:
- Professional consultation area: One-on-one solutions for globalization challenges
- Machine learning golf: Fun game interpreting precision customer acquisition
- Six globalization treasure hunt: Presented jointly with partners like Snapchat
行业精英共话出海未来
Industry Elites Discuss the Future of Globalization
在圆桌论坛环节，Moloco大中华区总经理朱筱筱与ONE store CEO Peter Chun等专家一致认为："开放互联网时代需要更智能的营销工具，机器学习将成为游戏出海的制胜关键。"
During the roundtable forum, Moloco Greater China General Manager Xiaoxiao Zhu and ONE store CEO Peter Chun agreed that: "The open internet era requires smarter marketing tools, and machine learning will become the key to success in game globalization."
关于Moloco： 作为全球领先的机器学习广告技术公司，Moloco已帮助数百家中国企业成功出海，其自主研发的RSP（Return on Spend）优化算法可将广告效果提升300%以上。
About Moloco: As a global leader in machine learning advertising technology, Moloco has helped hundreds of Chinese companies successfully expand overseas. Its self-developed RSP (Return on Spend) optimization algorithm can improve advertising effectiveness by over 300%.
