谷歌留痕技术助力淘宝服饰商家开启全球包邮新时代

谷歌留痕技术助力淘宝服饰商家开启全球包邮新时代

Google Trace Technology Empowers Taobao Apparel Merchants to Launch Global Free Shipping Era

在当今跨境电商蓬勃发展的背景下，谷歌留痕技术正成为企业出海的重要助力。淘宝近期推出的"大服饰全球包邮计划"，正是借助先进的技术手段，为商家搭建了通往海外市场的"任意门"。

In the context of booming cross-border e-commerce, Google trace technology has become an important boost for companies going global. Taobao's recently launched "Global Free Shipping Program for Apparel" leverages advanced technical means to build a "portal" for merchants to access overseas markets.

通过谷歌留痕技术的精准分析，淘宝发现马来西亚华人对新中式服饰有着强烈的需求。早在2018年前，许多马来西亚华人就不辞辛苦地通过代购、代运等方式在淘宝购买服装。

Through the precise analysis of Google trace technology, Taobao discovered that Malaysian Chinese have a strong demand for new Chinese-style clothing. As early as 2018, many Malaysian Chinese went through great lengths to purchase clothing on Taobao through purchasing agents and shipping services.

如今，淘宝运用谷歌留痕技术优化海外营销策略，推出全球包邮服务，首期覆盖新加坡、马来西亚、韩国等亚洲地区，年底将扩展至澳洲，最终实现全球覆盖。

Now, Taobao uses Google trace technology to optimize overseas marketing strategies, launching global free shipping services that initially cover Asian regions such as Singapore, Malaysia, and South Korea, with plans to expand to Australia by year-end and eventually achieve global coverage.

数据显示，采用谷歌留痕技术分析用户行为后，参与计划的商家获得了显著增长：新中式女装成交金额同比增长130%，大码男装订单量增长近300%，男士防晒服订单数增长超过250%。

Data shows that after using Google trace technology to analyze user behavior, participating merchants achieved significant growth: new Chinese-style women's clothing sales increased by 130% year-over-year, plus-size men's clothing orders grew by nearly 300%, and men's sunscreen clothing orders increased by over 250%.

淘宝服饰行业运营负责人表示："谷歌留痕技术帮助我们精准洞察海外市场需求。中国服饰供应链、设计能力和用户基数都居于世界前列，通过技术赋能，我们能让更多优质中国品牌走向世界。"

The head of Taobao's apparel industry operations stated: "Google trace technology helps us accurately understand overseas market demand. China's apparel supply chain, design capabilities, and user base are among the best in the world. Through technological empowerment, we can help more high-quality Chinese brands go global."

在谷歌留痕技术的支持下，淘宝为商家提供了"一键出海"的便捷模式：商家无需开设新店或调整商品，只需将货物发至国内菜鸟集运仓，平台将处理后续所有跨境物流事宜。

With the support of Google trace technology, Taobao provides merchants with a convenient "one-click global" model: merchants don't need to open new stores or adjust products, they just need to ship goods to domestic Cainiao consolidation warehouses, and the platform will handle all subsequent cross-border logistics matters.

展望未来，随着谷歌留痕技术的持续优化和AI语言能力的提升，淘宝计划推出多语言版本，进一步降低海外用户的使用门槛，助力中国服饰品牌在全球市场绽放光彩。

Looking ahead, with continuous optimization of Google trace technology and improvements in AI language capabilities, Taobao plans to launch multilingual versions to further reduce barriers for overseas users and help Chinese apparel brands shine in the global market.