亚马逊Q4旺季爆款选品指南：如何抢占节日购物季市场
在亚马逊上做生意，最难的环节还是选品。对于产品选择，商家可能会有自己绝妙的想法和眼光，但成功的卖家往往会依赖于平台数据分析做出决策，而非单纯依靠直觉。
Running an Amazon business is all about product selection. While merchants may have brilliant ideas and keen eyes for products, successful sellers often rely on platform data analysis rather than intuition alone when making decisions.
一、 Q4在亚马逊上卖什么
1. What to Sell on Amazon in Q4
通常情况下，我们推荐可以全年销售的"常青树"产品。虽然亚马逊在Q4时大多数商品的销量都将会出现激增，但有一些季节性产品可以让卖家在假日期间获得可观的利润。
We generally recommend evergreen products that can be sold year-round. While most products on Amazon will experience a surge in sales during Q4, some seasonal items can bring substantial profits during the holidays.
1. 玩具和游戏
1. Toys and Games
尤其是在节日期间，玩具类别总是十分热销。如果你能弄清楚Q4中消费者会对哪些玩具有需求，赚钱就跟呼吸一样简单！
Toys are always hot sellers during the holidays. If you can identify which toys will be in demand during Q4, making money becomes as easy as breathing!
2. 工艺品和缝纫用品
2. Crafts and Sewing Supplies
24%的消费者表示，他们将提前在亚马逊上购买工艺品作为礼品，所以现在是进入这一领域的大好时机。
24% of consumers say they will purchase crafts as gifts on Amazon in advance, making now the perfect time to enter this market.
3. 运动器械
3. Sports Equipment
21%的消费者可能会在Q4提前购买健身器械。当然了，年后再推出这类产品也可以。
21% of consumers may purchase fitness equipment in advance during Q4. Of course, you can also launch these products after the new year.
4. 节日装饰
4. Holiday Decorations
每年的第4季度会迎来很多节日和传统习俗，消费者则会购买相应的装饰品。
The fourth quarter brings many holidays and traditions, and consumers will purchase corresponding decorations.
5. 节日糖果
5. Holiday Candies
这种类型的产品绝对会出乎你的意料，因为每一个场合都需要用到糖果！
This type of product may surprise you, as candy is needed for every occasion!
二、 选品工具推荐
2. Recommended Product Research Tools
使用Jungle Scout这类数据工具来判断你中意的产品款式是否可以在亚马逊平台上销售：
Use tools like Jungle Scout to determine if your preferred products can sell well on Amazon:
- 关键字侦察：计算产品的搜索量，并收集额外的关键词想法
- Keyword Scout: Calculate product search volume and collect additional keyword ideas
- 机会发现者：帮助找到独特的利基市场
- Opportunity Finder: Helps identify unique niches
- 产品数据库：输入特定的标准以查找您感兴趣的确切产品
- Product Database: Enter specific criteria to find exact products of interest
希望本文能给你一些启发，帮助各位商家在Q4旺季拔得头筹，盆满钵满！
We hope this article provides inspiration to help merchants dominate the Q4 peak season and achieve great success!
