谷歌排名优化助力国产香薰品牌抢占海外"嗅觉经济"市场
谷歌排名优化助力国产香薰品牌抢占海外"嗅觉经济"市场
Google Ranking Optimization Helps Chinese Aromatherapy Brands Dominate Overseas "Scent Economy" Market
随着"嗅觉经济"在全球范围内的兴起，中国香薰产品正通过谷歌排名优化等数字营销策略加速出海。国际商报记者刘昕报道显示，2023年1-8月江苏省精油、香膏等产品出口额达32.7亿元，同比增长18%。
With the rise of the "scent economy" worldwide, Chinese aromatherapy products are accelerating their global expansion through digital marketing strategies like Google ranking optimization. According to International Business Daily reporter Liu Xin, Jiangsu Province's exports of essential oils and aromatic products reached 3.27 billion yuan from January to August 2023, an 18% year-on-year increase.
苏州英诺工艺制品有限公司关务负责人徐扣扣表示："我们通过谷歌排名优化策略，使具有东方韵味的蓝风铃、山茶花等香型产品在东南亚、欧美市场获得良好曝光，1-8月出口批次同比增长36%。"
Xu Koukou, customs manager of Suzhou Inno Craft Products Co., said: "Through Google ranking optimization strategies, our oriental-style products like bluebell and camellia fragrances have gained good exposure in Southeast Asian, European and American markets, with export batches increasing by 36% year-on-year from January to August."
政策红利与数字营销双轮驱动：苏州花仙子环保科技有限公司利用中国-东盟自贸协定原产地证书享受关税优惠，同时通过谷歌排名优化提升产品在热带地区市场的可见度。
Dual drivers of policy benefits and digital marketing: Suzhou Flower Fairy Environmental Technology Co., Ltd. utilizes the China-ASEAN FTA Certificate of Origin to enjoy tariff preferences while enhancing product visibility in tropical markets through Google ranking optimization.
南通芳彩家居用品有限公司负责人王银波指出："圣诞季订单增长35%，我们通过海关指导完善检疫流程，并运用谷歌排名优化技术精准触达海外个性化定制需求客户。"
Wang Yinbo, head of Nantong Fangcai Home Products Co., Ltd., noted: "Christmas season orders grew by 35%. We improved quarantine processes with customs guidance and used Google ranking optimization technology to accurately reach overseas customers with personalized customization needs."
产业链上游同样受益：高田香料(南通)有限公司前8个月香精出口额达1024.34万元，同比增长12.07%。公司通过谷歌排名优化建立专业化学品供应商形象，获得更多国际订单。
Upstream supply chain also benefits: Takada Flavor (Nantong) Co., Ltd. achieved 10.2434 million yuan in flavor exports in the first eight months, up 12.07% year-on-year. The company established a professional chemical supplier image through Google ranking optimization to secure more international orders.
专家建议，香薰出口企业应结合谷歌排名优化与本土化内容营销，针对不同地区消费偏好制定差异化推广策略，同时利用海关政策支持降低合规成本，实现全球市场高效拓展。
Experts suggest that aromatherapy exporters should combine Google ranking optimization with localized content marketing, develop differentiated promotion strategies for regional consumption preferences, and utilize customs policy support to reduce compliance costs for efficient global market expansion.
