浙江外贸企业如何通过海外参展实现订单增长？外贸接单技巧解析

浙江外贸企业如何通过海外参展实现订单增长？外贸接单技巧解析

How Zhejiang Exporters Secure Orders Through Overseas Exhibitions? Foreign Trade Order Acquisition Strategies

【核心提示】2024年伊始，浙江省外贸企业积极"出海抢单"，通过参加香港玩具展等国际展会，成功开拓欧美及东南亚市场。本文将深度解析浙江外贸企业的接单策略和海外推广经验。

[Key Insight]At the beginning of 2024, Zhejiang export companies actively "go global to secure orders" by participating in international exhibitions like the Hong Kong Toys & Games Fair, successfully expanding into European, American and Southeast Asian markets. This article provides in-depth analysis of Zhejiang exporters' order acquisition strategies and overseas promotion experience.

一、国际展会：外贸接单的重要渠道

1. International Exhibitions: Key Channel for Order Acquisition

香港玩具展作为亚洲最大、全球第二的国际玩具展会，是浙江企业开拓亚太市场的重要平台。温州巧猴儿游乐设备有限公司负责人薛一鸣表示："参加展会要抢占先机，新款产品要放在展位显眼位置"，他们通过展示新款儿童秋千成功吸引众多客商关注。

The Hong Kong Toys & Games Fair, as Asia's largest and world's second largest international toy exhibition, serves as an important platform for Zhejiang companies to expand into the Asia-Pacific market. Xue Yiming, head of Wenzhou Qiaohouer Play Equipment Co., Ltd., said: "Exhibitions require first-mover advantage, new products should be placed in prominent positions". They successfully attracted numerous buyers by displaying new children's swings.

二、海外市场开发策略

2. Overseas Market Development Strategies

浙江外贸企业采取多元化市场策略：
1) 欧美市场：关注需求复苏趋势
2) 东南亚市场：开发户外运动产品
3) 产品创新：增加AI、音乐等科技元素

Zhejiang exporters adopt diversified market strategies:
1) European/American markets: Monitor demand recovery trends
2) Southeast Asian markets: Develop outdoor sports products
3) Product innovation: Incorporate AI, music and other tech elements

三、政府支持与企业努力

3. Government Support and Enterprise Efforts

浙江省商务厅数据显示，2023年全省组织2800多个团组赴境外参展，达成意向订单近1900亿元。2024年计划组织1000个以上团组、10000家以上企业赴境外拓市场。

According to Zhejiang Commerce Department, in 2023 the province organized over 2,800 delegations for overseas exhibitions, securing nearly 190 billion yuan in intended orders. For 2024, plans include organizing over 1,000 delegations and 10,000+ companies for overseas market expansion.

外贸老兵经验分享：新德集团董事长刘红军一年飞行20万公里，走访15个国家52座城市，通过实地考察市场动向和客户拜访，实现外贸订单逆势增长。

Veteran exporter experience: Liu Hongjun, chairman of Xinde Group, flew 200,000 km in one year, visiting 52 cities across 15 countries. Through on-site market research and customer visits, he achieved counter-trend growth in export orders.

四、SEO优化建议

4. SEO Optimization Suggestions

1) 关键词布局：重点优化"外贸接单"、"海外参展"、"浙江外贸"等关键词
2) 内容策略：分享真实参展案例和接单技巧
3) 外链建设：与商务部门官网、展会平台建立链接
4) 移动优化：确保页面在移动设备上的良好展示

1) Keyword optimization: Focus on terms like "foreign trade order acquisition", "overseas exhibitions", "Zhejiang exports"
2) Content strategy: Share real exhibition cases and order acquisition techniques
3) Backlink building: Establish links with commerce department websites and exhibition platforms
4) Mobile optimization: Ensure good display on mobile devices