0差评广告后台：谷歌竞价推广哪家好？电商融资全解析
0差评广告后台：谷歌竞价推广哪家好？电商融资全解析
Zero-Complaint Ad Platform: Which Google Ads Provider is Best? Complete Guide to E-commerce Financing
（图片来源：图虫创意）
全球电子商务正在蓬勃发展。根据e-Marketer的全球电子商务预测显示，2019年网上零售额为3.351万亿美元，预计2021年这一数字将上升到4.921万亿美元，意味着电子商务市场规模在短短两年内扩大了46.9%。
The global e-commerce industry is booming. According to e-Marketer's Global E-commerce Forecast, online retail sales reached $3.351 trillion in 2019 and are projected to grow to $4.921 trillion by 2021 - representing a staggering 46.9% market expansion in just two years.
尽管如此，资金缺乏仍然是经营电子商务企业的一个主要挑战，亦是不少电商发展受限的原因。本文与大家一起探讨融资，公司平常运作正常，为什么又要跑去融资呢？我们马上看看吧！
However, capital shortage remains a major challenge for e-commerce businesses and a key growth constraint. This article explores financing solutions - why would a normally functioning company seek financing? Let's dive in!
一、什么是电子商务融资？
1. What is E-commerce Financing?
电商在网上从事商品或服务的购买或销售，电子商务融资是指向这些公司提供非稀释性的资金。
E-commerce businesses buy and sell goods/services online. E-commerce financing provides these companies with non-dilutive capital.
二、为什么电商需要额外的资金？
2. Why Do E-commerce Businesses Need Extra Capital?
为什么你会需要额外的1万美元、100万美元甚至1000万美元？虽然这个问题没有标准答案，但以下是电商需要额外资金的一些常见原因。
Why would you need an extra $10,000, $1 million or even $10 million? While there's no standard answer, here are common reasons e-commerce businesses seek additional funding:
1. 加速增长：需要更多现金用于广告支出或雇佣新员工
1. Growth Acceleration: More cash needed for ad spend or new hires
2. 业务扩张：推出新产品、开设实体店、进入新市场或收购
2. Business Expansion: New product lines, physical stores, new markets or acquisitions
3. 资源密集型项目：网站改版或移动应用开发
3. Resource-Intensive Projects: Website redesign or mobile app development
4. 季节性需求：旺季备货或大订单采购
4. Seasonal Needs: Inventory for peak seasons or large orders
在上述每一种情况下，都可能对你的公司造成资金紧张，资金限制有可能会抑制增长，或者你可能会错过一个提高销售的绝好机会。因此，电子商务融资往往是线上业务成功秘诀中的一个关键成分。
Each scenario can create cash flow constraints that may limit growth or cause missed opportunities. Therefore, e-commerce financing is often a key ingredient for online business success.
小结
Summary
了解电商需要额外资金的原因后，你是不是也发觉自己也要申请一笔资金呢？别着急，我们下一篇再跟你详谈电商有哪些融资方式。
Now that you understand why e-commerce businesses need financing, you might be considering applying for funding yourself. Stay tuned for our next article detailing various e-commerce financing options.
关于 Choco Up
About Choco Up
Choco Up成立于2018年，是亚太地区领先的营收共享型融资平台，为快速增长的公司提供非稀释性增长资本。 Choco Up目前覆盖超过10个市场和10个行业，已帮助数百家企业抓住增长机会，同时保护股票上涨。
Founded in 2018, Choco Up is Asia-Pacific's leading revenue-based financing platform, providing non-dilutive growth capital for fast-growing companies. Operating across 10+ markets and industries, Choco Up has helped hundreds of businesses seize growth opportunities while protecting equity upside.
