宁波SEO推广公司靠谱吗?谷歌推广前必须建站?邮件营销避坑指南
误区一:邮件发得越多效果越好?
许多企业认为邮件营销就是"广撒网",但这种方式往往适得其反:
• 开发客户难度增大,容易混入同行邮箱
• 缺乏针对性易引起客户反感
• 可能导致被拉黑或举报
正确做法:对客户信息进行精细筛选,划分开发等级,实施精准营销
Myth 1: More emails mean better results?
Many businesses treat email marketing as "spray and pray", but this approach often backfires:
• Increased difficulty in customer acquisition, easily reaching competitors
• Lack of targeting leads to customer aversion
• May result in blacklisting or reporting
Best Practice: Carefully filter customer data, categorize by priority, implement precision marketing
误区二:发送频率越高越好?
过度频繁的邮件营销会带来双重风险:
• 极易引起客户反感甚至举报
• 可能触发平台发送限制
正确做法:控制发送频率(建议每天不超过1封),注意时区差异
Myth 2: Higher frequency means better engagement?
Overly frequent email marketing creates dual risks:
• High probability of customer complaints
• May trigger platform sending limits
Best Practice: Control frequency (max 1 email/day), account for timezone differences
