AI技术赋能外贸：北京SEO推广与谷歌竞价优化新趋势
央视网消息：在多重风险挑战下，2023年的外贸成绩单来之不易。随着AI技术成为新晋"流量密码"，企业正通过数字化手段焕发外贸新活力。
CCTV News: Despite multiple risks and challenges, the foreign trade performance in 2023 was hard-won. With AI technology becoming the new "traffic password", enterprises are revitalizing foreign trade through digital means.
义乌国际商贸城经营户张吉英的故事颇具代表性。二十多年来，她经营的伞具销往100多个国家和地区。2023年，一段AI生成的视频为她带来了更多订单。
The story of Zhang Jiying, a merchant at Yiwu International Trade City, is quite representative. For over 20 years, her umbrellas have been sold to more than 100 countries and regions. In 2023, an AI-generated video brought her more orders.
"很多人见了我，哇，好厉害啊，你会说5个国家语言啊。我说，不是我厉害，是科技的力量。"张吉英说道。
"Many people are amazed when they meet me, saying 'Wow, you're amazing, you can speak 5 languages!' I tell them it's not me, it's the power of technology," Zhang Jiying said.
2023年，浙江义乌发布了首个商贸领域大语言模型，打造出4000多名"数字老板娘"。通过AI技术，张吉英的中文视频可以转换成36种语言版本，不仅吸引了国外老客户，还增加了国内新粉丝。
In 2023, Yiwu released the first large language model in the commercial field, creating over 4,000 "digital shopkeepers". Through AI technology, Zhang's Chinese videos can be converted into 36 language versions, attracting both foreign regular customers and domestic new fans.
SEO优化建议：对于北京地区的企业，建议关注：
- 多语言SEO优化
- 谷歌竞价推广的精准定位
- AI生成内容的合理运用
SEO Optimization Suggestions: For enterprises in Beijing, it is recommended to focus on:
- Multilingual SEO optimization
- Precise targeting in Google Ads
- Proper use of AI-generated content
三年前，张吉英的品牌还面临知名度不足的问题。设计团队通过创新设计解决了这一难题：将图案设计到伞内面、把包装袋做成多功能手提袋、在伞柄加入手电筒功能，并开发国风系列产品。
Three years ago, Zhang's brand still faced the problem of insufficient awareness. The design team solved this problem through innovative designs: putting patterns on the inside of umbrellas, turning packaging bags into multi-functional handbags, adding flashlight functions to umbrella handles, and developing Chinese-style series products.
目前，张吉英正与义乌工商职业技术学院合作，寻找会外语又会直播的年轻人，通过跨境电商直播平台拓展业务。"以前是足不出户地积累全球客户朋友，现在要让客人足不出户地能淘到我们义乌的商品。"她表示。
Currently, Zhang is cooperating with Yiwu Industrial & Commercial College to find young people who are proficient in foreign languages and live streaming to expand business through cross-border e-commerce live streaming platforms. "In the past, we accumulated global customers without leaving home. Now we want customers to be able to shop for our Yiwu products without leaving home," she said.
外贸企业SEO策略：
- 优化多语言关键词
- 创建高质量视频内容
- 利用AI提升内容生产效率
- 加强社交媒体整合
SEO Strategies for Foreign Trade Enterprises:
- Optimize multilingual keywords
- Create high-quality video content
- Use AI to improve content production efficiency
- Strengthen social media integration
张吉英的愿景是："时代推着我们前行，做自己的品牌，让中国品牌走向世界的每个角落。"这正体现了AI技术与传统外贸结合带来的无限可能。
Zhang's vision is: "The times are pushing us forward, to build our own brand and let Chinese brands reach every corner of the world." This reflects the infinite possibilities brought by the combination of AI technology and traditional foreign trade.
