揭秘国内10大"假洋品牌"：这些你以为的进口货其实都是国货
8月18日，名创优品发布致歉声明，承认早期以"日本设计师品牌"自居的营销策略存在严重过失。这家中国零售品牌宣布将在2023年3月前完成"去日化"整改，回归中国品牌本色。
On August 18th, MINISO issued an apology statement, admitting serious mistakes in its early marketing strategy of positioning itself as a "Japanese designer brand". This Chinese retail brand announced it will complete its "de-Japanization" rebranding by March 2023, returning to its Chinese brand identity.
1. 慕思床垫：万元床垫的"法国血统"之谜
1. DeRUCCI Mattress: The Myth of "French Heritage" Behind 10,000 Yuan Mattresses
号称源自"法国皇家设计师"的慕思床垫，实际上来自广东东莞。其著名的"洋老头"肖像只是街边淘来的普通外国老人，与品牌毫无关系。招股书显示，慕思床垫单位成本仅873.43元。
DeRUCCI mattresses, claiming to originate from "French royal designers", actually come from Dongguan, Guangdong. Its famous "foreign old man" portrait is just a random elderly foreigner found on the street, unrelated to the brand. The IPO prospectus reveals each mattress costs only 873.43 yuan to produce.
2. 八喜冰淇淋：北京土著的"美国基因"
2. Baxy Ice Cream: The "American DNA" of a Beijing Native
1990年，美籍华人邱震获得美国BUD'S冰淇淋配方但未获商标权，在北京创立"八喜"品牌。如今BUD'S在美已绝迹，而"八喜"却在国内卖出了"贵族"气质。
In 1990, Chinese-American Qiu Zhen obtained the recipe of American BUD'S ice cream but not the trademark rights, then created the "Baxy" brand in Beijing. Today BUD'S has disappeared in the US, while "Baxy" has developed a "noble" image in China.
3. POLOSPORT：广东增城的"美国马术"
3. POLOSPORT: "American Equestrian" from Zengcheng, Guangdong
这个来自广东增城的男装品牌因商标与美国POLO极为相似常被误认。实际上与美国拉夫劳伦(Polo Ralph Lauren)毫无关系，是地道的中国品牌。
This menswear brand from Zengcheng, Guangdong is often mistaken for American due to its logo's similarity to POLO. In fact, it has no relation to Polo Ralph Lauren and is authentically Chinese.
4. 合生元："法国奶粉"的中国心
4. Biostime: The Chinese Heart of "French Milk Powder"
1999年创立于广州，通过在法国建厂实现"原装进口"。法国没有合生元公司，这是典型的"中国品牌+海外生产"模式。
Founded in Guangzhou in 1999, it achieved "original import" by building factories in France. There is no Biostime company in France - a typical "Chinese brand + overseas production" model.
5. 华伦天奴：正品被山寨逼退中国
5. Valentino: Genuine Article Forced Out of China by Knockoffs
意大利奢侈品牌Valentino因158个山寨"华伦天奴"充斥中国市场，于2004年愤而退出。2013年重返后仍难敌山寨影响，2020年销售额大跌28%。
The Italian luxury brand Valentino angrily exited China in 2004 due to 158 counterfeit "Valentino" brands flooding the market. After returning in 2013, it still struggled against knockoffs, with sales plunging 28% in 2020.
6. 杰士邦：武汉起家的"国际品牌"
6. Jissbon: The "International Brand" Born in Wuhan
1998年创立于武汉，曾短暂成为澳大利亚品牌，2017年又回归中国。如今市场份额不敌杜蕾斯和冈本。
Founded in Wuhan in 1998, it briefly became Australian-owned before returning to Chinese ownership in 2017. Now its market share lags behind Durex and Okamoto.
7. 新百伦：抢注商标的商战传奇
7. New Barlun: The Legend of Trademark Squatting
中国商人周乐伦抢注"新百伦"商标后，反诉正牌New Balance侵权获胜，获赔500万元。如今国内市场各种New Balun、New Bunren均为国产。
After Chinese businessman Zhou Lelun registered the "New Barlun" trademark, he countersued the genuine New Balance for infringement and won 5 million yuan in compensation. Now various New Balun/New Bunren in China are all domestic.
8. 飞利浦：品牌租赁的"贴金"游戏
8. Philips: The "Gilding" Game of Brand Leasing
荷兰飞利浦只生产部分家电，市场上众多飞利浦产品是中国企业租赁品牌生产的贴牌货，质量参差不齐。
Dutch Philips only manufactures some appliances. Many Philips products on the market are OEM goods produced by Chinese companies leasing the brand, with uneven quality.
9. 美国骆驼：武汉注册的"西部传奇"
9. American Camel: The "Western Legend" Registered in Wuhan
1993年武汉注册的品牌，通过复杂的授权链条营造"美国血统"假象，实际与美国骆驼香烟毫无关联。
A brand registered in Wuhan in 1993, it created the illusion of "American heritage" through complex licensing chains, but is actually unrelated to American Camel cigarettes.
10. 马可波罗：东莞磁砖的"意大利之旅"
10. Marco Polo: The "Italian Journey" of Dongguan Tiles
纯正的广东磁砖品牌，仅因名字常被误认为意大利货。创始人黄建平曾带领负债200%的企业起死回生。
An authentic Guangdong tile brand often mistaken for Italian due to its name. Founder Huang Jianping revived the company from 200% debt.
行业观察：服装、家装、奶粉、红酒等行业是"假洋品牌"重灾区。消费者需警惕营销包装，认清产品本质。
Industry Observation: Apparel, home decoration, milk powder and red wine industries are hardest hit by "fake foreign brands". Consumers should be wary of marketing packaging and recognize product essence.
