外贸新手必看：个人做外贸起步资金、谷歌竞价效果及抖音全球购入驻全指南
外贸新手必看：个人做外贸起步资金、谷歌竞价效果及抖音全球购入驻全指南
Complete Guide for Beginners: Starting Capital for Foreign Trade, Google Ads Effectiveness, and TikTok Global Store Entry
一、个人外贸起步资金与谷歌竞价推广效果
1. Starting Capital for Individual Foreign Trade & Google Ads Performance
对于个人创业者而言，外贸起步资金通常在3-10万元之间，具体取决于产品类型和运营模式。谷歌竞价推广(Google Ads)作为高效的外贸获客渠道，其效果取决于：
For individual entrepreneurs, the starting capital for foreign trade typically ranges between 30,000-100,000 RMB, depending on product type and operation model. Google Ads, as an effective customer acquisition channel, delivers results based on:
- 关键词精准度(Keyword accuracy)
- 落地页优化(Landing page optimization)
- 每日预算控制(Daily budget control)
经验表明，合理优化的谷歌广告可带来5-10倍的ROI，但需要持续优化和测试。
Experience shows that well-optimized Google Ads can deliver 5-10x ROI, but requires continuous optimization and testing.
二、抖音全球购入驻全攻略
2. Complete Guide to TikTok Global Store Entry
抖音电商平台现已开放跨境商家入驻"全球购"业务，通过短视频和直播形式推广跨境商品。为确保购物体验，平台制定了严格的入驻标准：
TikTok e-commerce platform now allows cross-border merchants to enter the "Global Store" business, promoting cross-border goods through short videos and live streaming. To ensure shopping experience, the platform has established strict entry standards:
1. 入驻标准
1. Entry Requirements
- 需拥有海外或港澳台注册的公司实体
- Must have an overseas or Hong Kong/Macau/Taiwan registered company entity
- 具备中国大陆境内的连带责任承担主体
- Must have a mainland China joint liability entity
- 拥有海外或港澳台地区的对公银行账户
- Must have an overseas or Hong Kong/Macau/Taiwan corporate bank account
2. 优先招募对象
2. Priority Recruitment Targets
- 海外及港澳台知名实体卖场/B2C网站
- Overseas and Hong Kong/Macau/Taiwan famous physical stores/B2C websites
- 品牌商、品牌代理商、知名零售商
- Brand owners, brand agents, famous retailers
- 未进入中国市场的知名品牌
- Famous brands not yet entered Chinese market
3. 资质要求
3. Qualification Requirements
需提交包括但不限于：原产地证、动植物检验检疫证等清关资质材料
Need to submit customs clearance documents including but not limited to: certificate of origin, animal and plant quarantine certificate, etc.
4. 费用结构
4. Fee Structure
| 费用类型 | 说明 | Fee Type | Description |
|---|---|---|---|
| 保证金 | 根据类目不同5-20万 | Deposit | 50,000-200,000 RMB depending on category |
| 技术服务费 | 订单金额的1-5% | Technical Service Fee | 1-5% of order amount |
三、成功关键
3. Keys to Success
1. 精准定位目标市场和客户群体
1. Accurate positioning of target market and customer groups
2. 优化商品展示和内容营销策略
2. Optimize product display and content marketing strategy
3. 严格遵守平台规则和海关要求
3. Strictly comply with platform rules and customs requirements
【整理编辑/甩手网】
[Compiled & Edited by Shuaishou.com]
