Google推广与TikTok广告：2023年双平台出海营销全攻略
2023最全面的TikTok广告投放指南：从开户到优化全流程解析 The Ultimate 2023 TikTok Ads Guide: From Account Setup to Optimization TikTok目前月活用户达到12亿，覆盖150+国家和地区，其中66%用户年龄在30岁以下。流量红利巨大，在某些市场，TikTok广告效果已经能与Facebook和Google广告媲美，且投放成本更具性价比。 TikTok now boasts 1.2 billion monthly active users across 150+ countries, with 66% under 30 years old. The traffic potential is enormous, and in some markets, TikTok ads perform as well as Facebook and Google ads, with more cost-effective pricing. 一、TikTok广告账户准备 | TikTok Ad Account Setup 中国用户可选择两种账号类型： Chinese users can choose between two account types: 1. 海外企业账户 账号稳定性高 CRM要求低 可直接投放欧美国家 返点较高 1. Overseas Business Account Higher account stability Lower CRM requirements Direct access to欧美 markets Higher rebates 2. 国内企业账户 投放欧美需申请白名单 资质要求严格 返点较低 2. Domestic Business Account Requires whitelist for欧美 markets Strict qualification requirements Lower rebates 二、TikTok广告类型 | TikTok Ad Formats 1. 开屏广告：APP启动时全屏展示5-60秒 1. Splash Ads: Full-screen display for 5-60 seconds when opening the app 2. 信息流广告：穿插在视频流中的原生广告 2. In-Feed Ads: Native ads appearing in the video feed 3. 品牌挑战赛：通过标签挑战引发用户参与 3. Branded Hashtag Challenge: Encourages user participation through hashtag challenges 三、投放流程 | Advertising Process 1. 创建广告系列：选择目标（引流/转化/下载） 1. Create Campaign: Select objectives (traffic/conversion/app install) 2. 设置定向：位置/年龄/性别/兴趣等 2. Targeting: Location/age/gender/interests etc. 3. 预算控制：设置每日/总预算 3. Budget Control: Set daily/total budget 四、优化技巧 | Optimization Tips 1. 创意优化： 视频长度21-34秒 前3-5秒吸引眼球 添加字幕 正能量内容 1. Creative Optimization: Video length 21-34 seconds Eye-catching first 3-5 seconds Add subtitles Positive content 2. 区域选择：东南亚成本低，欧美转化好 2. Region Selection: Lower cost in东南亚, better conversion in欧美 3. 账号管理：使用指纹浏览器隔离多账号 3. Account Management: Use fingerprint browsers for multi-account isolation 通过以上策略，您可以有效提升TikTok广告投放效果。建议持续测试不同创意和定向组合，找到最佳投放方案。 By following these strategies, you can effectively improve TikTok ad performance. Continuous testing of different creatives and targeting combinations is recommended to find the optimal solution.