外贸首选：谷歌竞价推广与Google Analytics全攻略
外贸首选：谷歌竞价推广与Google Analytics全攻略
First Choice for Foreign Trade: Complete Guide to Google Ads and Analytics
作为独立站或电商运营者，无论使用何种推广渠道，Google Analytics（GA）都是必备工具。它能详细记录访客行为，帮助优化广告投放，让每一分推广预算都产生最大价值。
As an independent website or e-commerce operator, Google Analytics (GA) is an essential tool regardless of the promotion channels used. It can record visitor behavior in detail, help optimize advertising, and maximize the value of every penny of the promotion budget.
为什么需要Google Analytics？
Why Do You Need Google Analytics?
GA能提供以下关键数据洞察：
- 访客人口统计（性别、年龄）
- 流量来源渠道
- 用户行为路径
- 转化行为追踪
GA provides the following key data insights:
- Visitor demographics (gender, age)
- Traffic source channels
- User behavior paths
- Conversion behavior tracking
如何创建和安装GA？
How to Create and Install GA?
创建步骤：
- 登录Google账号，访问Google Analytics
- 点击"Sign Up"创建账户
- 填写网站信息并同意条款
- 在ADMIN栏获取Tracking Code
Creation Steps:
- Log in to Google account and visit Google Analytics
- Click "Sign Up" to create an account
- Fill in website information and agree to terms
- Get Tracking Code in ADMIN column
安装方法：
- Shopify店铺：在Online Store > Preferences中添加UA代码
- WordPress网站：在header.php文件的<head>标签后添加代码
建议电商用户开启"增强型电子商务"功能
Installation Methods:
- Shopify stores: Add UA code in Online Store > Preferences
- WordPress websites: Add code after <head> tag in header.php file
E-commerce users are recommended to enable "Enhanced E-commerce" feature
目标设置与再营销
Goal Setting and Remarketing
GA的目标设置功能可追踪四种转化行为：
- 目标网址（如结账页面）
- 访问时长
- 浏览页数
- 特定事件（视频播放、在线咨询等）
GA's Goal Setting function can track four types of conversion behaviors:
- Destination URLs (e.g. checkout page)
- Visit duration
- Number of pages viewed
- Specific events (video play, online consultation, etc.)
再营销设置步骤：
- 在GA中创建受众群体
- 启用再营销和广告报告功能
- 将受众群体同步到Google Ads
这样可以对高质量潜在客户进行二次营销，提高转化率。
Remarketing Setup Steps:
- Create audiences in GA
- Enable remarketing and advertising reporting features
- Sync audiences to Google Ads
This allows for secondary marketing to high-quality potential customers, improving conversion rates.
通过合理使用GA，您可以：
By using GA properly, you can:
- 精准分析流量质量
- 优化网站用户体验
- 提高广告投放ROI
- 实现精准再营销
- Accurately analyze traffic quality
- Optimize website user experience
- Improve advertising ROI
- Achieve precise remarketing
