跨境电商出口1.55万亿增长11.7%：平台出海与政策扶持成外贸新引擎
中国跨境电商持续爆发式增长
根据海关总署最新数据，2022年我国跨境电商进出口总额达2.11万亿元，同比增长9.8%。其中出口表现尤为亮眼，达到1.55万亿元，增长11.7%。这一数据表明，跨境电商已成为我国外贸增长的重要驱动力。
China's Cross-border E-commerce Maintains Explosive Growth
According to the latest data from China's General Administration of Customs, the total import and export volume of cross-border e-commerce in 2022 reached 2.11 trillion yuan, a year-on-year increase of 9.8%. Particularly noteworthy is the export performance, reaching 1.55 trillion yuan with 11.7% growth, demonstrating that cross-border e-commerce has become a major driver of China's foreign trade growth.
平台出海：机遇与挑战并存
2022年跨境电商行业最显著的变化是平台出海成为新趋势。除传统亚马逊卖家外，TikTok、SHEIN、Temu等新兴平台快速崛起。数据显示，SHEIN和Shopee进入全球App下载量前五，其中SHEIN业务已覆盖150多个国家和地区。
Platform Globalization: Opportunities and Challenges Coexist
The most notable change in 2022 was the emergence of platform globalization as a new trend. Beyond traditional Amazon sellers, new platforms like TikTok, SHEIN and Temu have risen rapidly. Data shows SHEIN and Shopee entered the top five in global app downloads, with SHEIN's business covering over 150 countries and regions.
政策红利助推外贸转型升级
在国家政策支持下，跨境电商发展潜力持续释放：
- 《"十四五"电子商务发展规划》提出2025年跨境电商外贸占比提升至10%
- 广东、浙江等跨境电商试验区创新物流、金融等配套服务
- 多地政府组织企业包机出海"抢单"
Policy Dividends Boost Foreign Trade Transformation
Supported by national policies, cross-border e-commerce continues to unleash its potential:
- The "14th Five-Year Plan" for e-commerce proposes increasing cross-border e-commerce's share in foreign trade to 10% by 2025
- Pilot zones in Guangdong, Zhejiang innovate supporting services like logistics and finance
- Local governments organize charter flights for businesses to "grab orders" overseas
区域发展各具特色
各地结合产业优势发展跨境电商： 广东提出培育万亿级出口产业集群； 浙江计划2023年跨境电商出口突破5000亿元； 江苏、海南等地也通过建设产业园区等方式支持企业出海。
Regional Development with Distinct Characteristics
Regions develop cross-border e-commerce based on industrial advantages: Guangdong proposes cultivating trillion-yuan export industrial clusters; Zhejiang plans to exceed 500 billion yuan in cross-border e-commerce exports by 2023; Jiangsu, Hainan and others also support businesses through industrial park construction.
