0差评外贸货源指南：新手如何选择靠谱的谷歌竞价推广供应商
外贸新手常遇到的货源陷阱 | Common Sourcing Pitfalls for Beginners
很多新手卖家在前期选择货源时，会遇到厂家要求缴纳代理费的情况。这些厂家往往承诺提供选款指导、运营培训和流量扶持等服务。但实际上，这些大多是营销套路。
Many beginner sellers encounter manufacturers demanding agency fees when sourcing products. They often promise services like product selection guidance, operation training and traffic support. But in reality, these are mostly marketing tactics.
重要原则：除了知名大品牌外，正规的代销合作通常不需要支付代理费。要求预付费用的基本都是陷阱。
Golden Rule: Except for well-known brands, legitimate distribution partnerships usually don't require agency fees. Those demanding upfront payments are mostly scams.
主流货源平台分析 | Analysis of Main Sourcing Platforms
1. 阿里巴巴 - 中国最大的B2B采购平台，提供海量货源和一件代发服务。对新手而言，一件代发模式风险低、投入少，是了解市场的理想选择。
1. Alibaba - China's largest B2B procurement platform offering massive product sources and dropshipping services. For beginners, dropshipping means lower risk and investment, making it an ideal way to understand the market.
其他专业平台：
Other Specialized Platforms:
- 义乌购/义乌新奇特：专注小商品 | Yiwugo/Yiwu Novelty: Small commodities
- 环球资源/环球华品：海外市场专家 | Global Sources/China Brands: Overseas market specialists
- 中国供应商/慧聪网：工业机械电子 | China Suppliers/Hc360: Industrial machinery & electronics
- 优分销/NALA美妆网：美妆个护 | Youfenxiao/NALA: Beauty & personal care
优质供应商的5个判断标准 | 5 Criteria for Quality Suppliers
- 销量数据（需结合市场竞争分析）| Sales volume (with market competition analysis)
- 动态评分（越高越好）| Dynamic rating (higher is better)
- 源头工厂认证 | Original factory certification
- 诚信通年限 | Alibaba Gold Supplier years
- 交易勋章等级 | Transaction medal level
特别提醒：务必获取产品原图授权和数据包，避免图片侵权风险。
Special Reminder: Always obtain original image authorization and data packages to avoid copyright infringement risks.
利润核算关键点 | Profit Calculation Essentials
除了基础成本（人工、水电、货源等），还需考虑补单成本和推广费用。不同类目的补单需求差异很大，建议提前做好预算规划。
Beyond basic costs (labor, utilities, inventory, etc.), also consider refund/replacement costs and promotion expenses. Different categories have varying refund needs, so budget planning is crucial.
新手建议：从代销模式起步，积累经验后再考虑自主采购，可大幅降低创业风险。
For Beginners: Start with distribution model, gain experience before considering self-procurement to significantly reduce startup risks.
