亚马逊运营面试65道"地狱级"考题曝光!行业HR揭秘代运营企业招聘内幕
近期,一份包含65道刁钻考题的亚马逊运营面试题在跨境圈引发热议。这份号称"运营基本题"的测试卷包含运营管理38题和CPC推广27道题,每题2.18分,完整作答需要2小时以上。
Recently, a set of 65 tricky test questions for Amazon operations interviews has sparked heated discussions in the cross-border e-commerce community. This so-called "basic operations test" includes 38 operations management questions and 27 CPC promotion questions, with each question worth 2.18 points, requiring over 2 hours to complete.
部分代表性考题包括:
Some representative questions include:
• 列举亚马逊40个流量入口
• List 40 Amazon traffic sources
• 反跟卖的10个正规操作和8个非常规操作方法
• 10 legitimate and 8 unconventional methods to combat hijackers
• 推广新品时先测评还是先开店
• Should you review first or open store first when launching new products
行业HR分析指出:
Industry HR analysis points out:
1. 这类超常规测试大概率来自代运营服务商
1. Such unconventional tests most likely come from agency service providers
2. 普通企业招聘通常只需20题左右
2. Regular companies usually only require about 20 questions
3. 代运营企业面临巨大生存压力,对人才要求更高
3. Agency companies face huge survival pressure and have higher requirements for talents
亚马逊运营薪资现状:
Current salary status of Amazon operations:
• 月薪2万+占比16%
• Monthly salary over 20,000 RMB accounts for 16%
• 1-2万占比21%
• 10,000-20,000 RMB accounts for 21%
• 5千-1万占比40%
• 5,000-10,000 RMB accounts for 40%
随着平台政策变化和行业竞争加剧,亚马逊运营岗位要求正变得越来越严格。企业不仅要求基础运营能力,更看重数据分析、竞品压制、风险控制等综合能力。
With platform policy changes and increasing industry competition, the requirements for Amazon operations positions are becoming stricter. Companies not only require basic operational capabilities but also value comprehensive abilities such as data analysis, competitor suppression, and risk control.
