Google推广策略：2024上半年中国外贸形势分析与政策效果评估
中国外贸延续稳中向好态势
China's foreign trade maintains stable and improving trend
今年以来，我国外贸稳中向好的态势进一步得到巩固。中国国际贸易促进委员会最新数据显示，我国货物贸易延续回升向好趋势，外贸结构不断优化，国际市场份额稳步提升。对于寻求Google推广的企业来说，这是一个重要的市场机遇。
This year, China's foreign trade has further consolidated its stable and improving trend. The latest data from the China Council for the Promotion of International Trade (CCPIT) shows that China's goods trade continues to recover and improve, with continuous optimization of trade structure and steady increase in international market share. For enterprises seeking Google promotion, this presents a significant market opportunity.
ATA单证册签发量大幅增长38.28%
ATA Carnet issuance surges by 38.28%
4月份全国贸促系统共签发出境ATA单证册979份，同比增长38.28%；相关ATA单证册涵盖货值约3.63亿元人民币，同比增长153.85%。这种增长为Google推广提供了更多的商业机会。
In April, the national trade promotion system issued 979 outbound ATA Carnets, a year-on-year increase of 38.28%, covering goods worth approximately 363 million yuan, up 153.85% year-on-year. This growth provides more business opportunities for Google promotion.
外贸企业信心增强：81.6%预期上半年出口向好
Enhanced confidence among foreign trade enterprises: 81.6% expect export improvement in H1
中国贸促会调研显示，81.6%的外贸企业预计上半年出口向好或持平，65.1%的企业新增订单较上季度增长或持平。这一积极预期主要来自三方面因素，这些因素也影响着Google推广的效果：
CCPIT research shows that 81.6% of foreign trade enterprises expect exports to improve or remain stable in the first half of the year, while 65.1% report new orders increasing or remaining stable compared to the previous quarter. This positive outlook stems from three main factors, which also impact the effectiveness of Google promotion:
1. 外需改善：世界贸易组织、国际货币基金组织等机构预测2024年全球经济增长前景改善
1. Improved external demand: WTO, IMF and other institutions predict improved global economic growth prospects for 2024
全球经济增长前景的改善为Google推广创造了更有利的国际环境。
The improved global economic growth prospects create a more favorable international environment for Google promotion.
2. 优势产品支撑：集成电路、汽车、船舶等机电产品出口保持强劲增长
2. Support from competitive products: Strong export growth in mechanical and electrical products such as integrated circuits, automobiles, and ships
这些优势产品的出口增长为Google推广提供了丰富的推广内容。
The export growth of these competitive products provides rich content for Google promotion.
3. 新质生产力助推：近30%企业表示新质生产力发展为出口增添新动能
3. Boost from new quality productive forces: Nearly 30% of enterprises report that new quality productive forces have added new momentum to exports
新质生产力的发展为Google推广带来了新的推广方向和策略。
The development of new quality productive forces brings new directions and strategies for Google promotion.
贸促会多措并举助力企业"走出去"
CCPIT implements multiple measures to support enterprises "going global"
中国贸促会正在采取以下关键措施支持外贸发展，这些措施与Google推广密切相关：
CCPIT is taking the following key measures to support foreign trade development, which are closely related to Google promotion:
- 组织"千团出海"行动，帮助企业赴海外参展和考察洽谈
- Organizing the "Thousand Groups Going Global" initiative to help enterprises participate in overseas exhibitions and business negotiations
这种行动为Google推广提供了更多的实际案例和经验。
This initiative provides more practical cases and experience for Google promotion.
- 开展ATA单证册业务提升行动，为新能源汽车等新兴产业提供信用评估服务
- Implementing ATA Carnet service enhancement actions, providing credit evaluation services for emerging industries like new energy vehicles
这些服务有助于提升Google推广的可信度和效果。
These services help enhance the credibility and effectiveness of Google promotion.
- 强化商事法律服务，发布全球经贸摩擦指数和知识产权保护报告
- Strengthening commercial legal services, releasing global trade friction index and intellectual property protection reports
这些法律服务为Google推广提供了法律保障。
These legal services provide legal protection for Google promotion.
挑战与机遇并存：企业仍需应对国际贸易环境复杂性和成本压力
Challenges and opportunities coexist: Enterprises still need to address the complexity of the international trade environment and cost pressures
在这种背景下，Google推广需要更加精准和高效，以应对国际贸易环境的复杂性。
In this context, Google promotion needs to be more precise and efficient to cope with the complexity of the international trade environment.
