外贸全流程指南：从谷歌推广到订单承接的完整攻略

外贸全流程指南：从谷歌推广到订单承接的完整攻略

Complete Guide to Foreign Trade: From Google Ads to Order Processing

一、外贸基本流程概述

1. Overview of Foreign Trade Process

外贸业务涉及多个关键环节，从寻找供应商到最终完成交易，每个步骤都需要专业知识和细致操作。

Foreign trade involves multiple key steps, from finding suppliers to completing transactions, each requiring professional knowledge and careful operation.

二、谷歌推广竞价工具解析

2. Google Ads Bidding Tools Explained

谷歌推广(Google Ads)是外贸企业常用的数字营销工具，通过关键词竞价展示广告。主要功能包括：

Google Ads is a widely used digital marketing tool for foreign trade businesses, displaying ads through keyword bidding. Main features include:

• 关键词规划工具(Keyword Planner)

• 广告系列管理(Campaign Management)

• 转化跟踪(Conversion Tracking)

• 智能竞价策略(Smart Bidding)

三、外贸订单承接五步法

3. Five Steps to Secure Foreign Trade Orders

1. 建立可靠供应链

1. Build Reliable Supply Chain

寻找并验证优质供应商是外贸业务的基础。建议实地考察工厂，评估生产能力、质量控制和交货准时率。

Finding and verifying quality suppliers is the foundation of foreign trade. We recommend factory visits to evaluate production capacity, quality control and delivery punctuality.

2. 掌握外贸全流程

2. Master Complete Trade Process

熟悉从询盘到出货的每个环节，包括：报价单制作、形式发票(PI)、商业合同、装箱单等专业文档的准备。

Be familiar with every step from inquiry to shipment, including: quotation preparation, proforma invoice (PI), commercial contract, packing list and other professional documents.

3. 注册外贸公司

3. Register Trading Company

正规公司注册是办理出口退税的前提。建议咨询专业代理，了解最新外贸政策和税务要求。

Formal company registration is prerequisite for export tax rebates. Consult professional agents to understand the latest trade policies and tax requirements.

4. 开设外汇账户

4. Open Foreign Exchange Account

个人外汇账户或香港离岸账户都能接收外汇，但各有优缺点。香港账户资金进出更自由，但维护成本较高。

Both personal forex accounts and Hong Kong offshore accounts can receive foreign exchange, each with pros and cons. HK accounts offer more freedom but higher maintenance costs.

5. 外汇结算处理

5. Foreign Exchange Settlement

收到外汇后及时办理结汇，注意保留完整的外贸单据备查。建议与银行保持良好沟通，了解最新外汇政策。

Settle foreign exchange promptly upon receipt, keeping complete trade documents. Maintain good communication with banks to stay updated on forex policies.

四、小夜灯产品外贸特别提示

4. Special Tips for Night Light Products

小夜灯等电子产品需特别注意：产品认证(CE/ROHS等)、包装要求、电池运输规定等特殊要求。

For electronic products like night lights, pay special attention to: product certifications (CE/ROHS etc.), packaging requirements, battery shipping regulations.