精准的国外推广PPT：谷歌推广竞价自己做好做吗？双循环战略下的陶瓷餐具出口指南
精准的国外推广PPT：谷歌推广竞价自己做好做吗？双循环战略下的陶瓷餐具出口指南
Precise Overseas Promotion PPT: Is Google Ads Bidding Easy to DIY? Dual Circulation Strategy for Ceramic Tableware Export
引言/Introduction
党中央提出的"以国内大循环为主体、国内国际双循环相互促进"新发展格局，为外贸企业指明了方向。本文将聚焦陶瓷餐具行业，解析国内外市场准入差异，助力企业实现高质量发展。
The "dual circulation" development pattern proposed by the CPC Central Committee provides clear guidance for foreign trade enterprises. This article focuses on the ceramic tableware industry, analyzing market access differences between domestic and international markets to help enterprises achieve high-quality development.
Part1 跨越壁垒 扩大出口/Overcoming Barriers to Expand Exports
欧盟市场/EU Market
欧盟通过三个层次法规管理陶瓷餐具：通用措施、特定材料措施（如84/500/EEC指令）和特定物质措施。重点关注铅、镉溶出量限量要求。
The EU regulates ceramic tableware through three levels: general measures, material-specific measures (e.g. Directive 84/500/EEC), and substance-specific measures. Pay special attention to lead and cadmium migration limits.
美国市场/US Market
美国FDA对铅、镉实施强制性检验，中国输美陶瓷还需生产厂认证。加州Prop.65标准比联邦更严格。
US FDA enforces mandatory testing for lead and cadmium. Chinese exports also require factory certification. California's Prop.65 standards are stricter than federal requirements.
Part2 了解准入 增加内销/Understanding Access to Expand Domestic Sales
1. 强制性标准/Mandatory Standards
中国采用GB 4806系列标准，重点管控铅、镉溶出量，使用4%乙酸溶液作为食品模拟物。
China implements GB 4806 standards, focusing on lead and cadmium migration limits, using 4% acetic acid as food simulant.
2. 标签要求/Labeling Requirements
内销产品需标注：产品名称、材质、原产国、厂商信息等，并添加必要警示说明。
Domestic products must label: product name, material, country of origin, manufacturer information, etc., with necessary warnings.
Part3 国内外质量指标对比/Quality Standards Comparison
铅镉溶出量/Lead & Cadmium Migration
| 市场/Market | 铅限量(ppm)/Lead Limit | 镉限量(ppm)/Cadmium Limit |
|---|---|---|
| 欧盟/EU | 0.8-4.0 | 0.07-0.3 |
| 美国/US | 0.5-3.0 | 0.25-0.5 |
| 中国/China | 0.5-2.0 | 0.25-0.5 |
SEO优化建议/SEO Recommendations
1. 关键词布局：
- 核心词：陶瓷餐具出口、谷歌推广竞价、双循环战略
- 长尾词：陶瓷餐具欧盟标准、美国FDA认证要求
1. Keyword strategy:
- Core: ceramic tableware export, Google Ads bidding, dual circulation strategy
- Long-tail: ceramic tableware EU standards, US FDA certification
2. 内容优化：
- 增加数据对比表格提升可读性
- 使用H2/H3标签划分内容结构
2. Content optimization:
- Add comparison tables for better readability
- Use H2/H3 tags for content structure
