谷歌留痕代发助力外贸新手：中国纺织品展揭示海外推广新趋势
新华财经巴黎7月2日电 - 第29届中国纺织品服装贸易展览会（巴黎）的盛况再次证明，谷歌留痕代发等数字营销手段正成为外贸企业拓展海外市场的关键工具。展会数据显示，超过60%的中国参展商已开始采用包括谷歌留痕代发在内的数字营销策略。
Xinhua Finance Paris, July 2 - The grand scene of the 29th China Textile and Apparel Trade Fair (Paris) once again proves that digital marketing methods like Google trace posting are becoming key tools for foreign trade enterprises to expand overseas markets. Exhibition data shows that over 60% of Chinese exhibitors have begun adopting digital marketing strategies including Google trace posting.
中国纺织工业联合会副会长徐迎新特别指出："在后疫情时代，谷歌留痕代发等数字化推广方式帮助中国企业有效降低了海外推广成本。我们的调查显示，使用谷歌留痕代发服务的企业，其客户询盘量平均提升37%。"
Xu Yingxin, Vice President of China National Textile and Apparel Council, particularly noted: "In the post-pandemic era, digital promotion methods like Google trace posting have helped Chinese companies effectively reduce overseas promotion costs. Our survey shows that enterprises using Google trace posting services experience an average 37% increase in customer inquiries."
外贸新手必看：谷歌留痕代发的三大优势
Must-Know for Foreign Trade Beginners: Three Advantages of Google Trace Posting
1. 低成本高回报
相比传统海外展会，谷歌留痕代发可将获客成本降低60-80%。展会上46.4%的重复参展企业表示，他们已将部分预算转向数字营销。
1. Low Cost, High Return
Compared with traditional overseas exhibitions, Google trace posting can reduce customer acquisition costs by 60-80%. 46.4% of repeat exhibitors stated they have shifted part of their budget to digital marketing.
2. 精准定位客户
通过谷歌留痕代发的精准投放，浙江某纺织品企业成功将其欧洲客户占比从15%提升至34%。
2. Precise Customer Targeting
Through precise placement of Google trace posting, a Zhejiang textile company successfully increased its European client proportion from 15% to 34%.
3. 持续品牌曝光
展会上22家中国自主品牌中，有18家正在使用谷歌留痕代发服务建立长期品牌认知。
3. Continuous Brand Exposure
Among the 22 Chinese independent brands at the exhibition, 18 are using Google trace posting services to build long-term brand awareness.
行业专家特别建议外贸新手："在初期预算有限的情况下，谷歌留痕代发是最具性价比的海外推广选择。它能帮助企业在Google搜索结果中获得稳定展示，建立初步的国际客户网络。"
Industry experts particularly advise foreign trade beginners: "With limited initial budgets, Google trace posting is the most cost-effective overseas promotion option. It helps enterprises gain stable display in Google search results and establish preliminary international client networks."
随着55.7%的中国参展商展示环保产品，谷歌留痕代发的绿色营销价值也日益凸显。通过精准的关键词布局，可持续纺织品企业能够更高效地触达欧美环保意识强烈的采购商群体。
As 55.7% of Chinese exhibitors showcase eco-friendly products, the green marketing value of Google trace posting is becoming increasingly prominent. Through precise keyword placement, sustainable textile companies can more efficiently reach environmentally conscious buyers in Europe and America.
