漳州口岸首次出口欧洲PTA产品 谷歌竞价推广如何助力化工企业出海
中新网漳州12月21日电 - 12月21日下午，多哥籍"赛特吉"号轮装载6000吨精对苯二甲酸(PTA)从漳州古雷翔鹭码头启航前往俄罗斯，标志着漳州口岸首次实现对欧洲市场的PTA出口。
Xinhua News Zhangzhou December 21st - On the afternoon of December 21st, the Togolese vessel "Setegi" carrying 6,000 tons of purified terephthalic acid (PTA) departed from Zhangzhou Gulei Xianglu Wharf to Russia, marking Zhangzhou Port's first PTA export to the European market.
PTA产品的重要应用价值
精对苯二甲酸(PTA)作为石油下游产品，是重要的大宗有机原料，主要用于生产聚酯瓶片、短纤、长丝、聚酯薄膜等产品，广泛应用于化学纤维、轻工、电子、建筑等多个国民经济领域。
The Significant Applications of PTA
As a downstream petroleum product, PTA is an important bulk organic raw material mainly used in producing polyester chips, staple fibers, filaments, and polyester films, with wide applications across chemical fiber, light industry, electronics, construction and other national economic sectors.
企业出口战略转型
本次出口的PTA产品由福建福海创石油化工有限公司生产，该企业此前主要供应国内和亚洲市场。此次成功开拓欧洲市场，标志着企业国际化战略迈出重要一步。
Corporate Export Strategy Transformation
The exported PTA products were manufactured by Fujian Fuhaichuang Petrochemical Co., Ltd., which previously mainly supplied domestic and Asian markets. This successful expansion into the European market represents a significant step in the company's internationalization strategy.
边检服务优化营商环境
漳州出入境边防检查站通过开通"绿色通道"、提供"一次办"服务和选派口岸边检管理顾问驻企等措施，实现了"零待时、零距离、零障碍"的出境服务，有力保障了PTA产品的顺利出口。
Border Inspection Services Optimize Business Environment
Zhangzhou Exit-Entry Frontier Inspection Station implemented measures including "green channel" services, "one-stop" processing, and on-site inspection consultants, achieving "zero waiting, zero distance, zero obstacle" clearance services that effectively ensured smooth PTA exports.
SEO推广与谷歌竞价广告策略
对于化工企业拓展国际市场，SEO优化和谷歌竞价推广是两大核心数字营销手段：
1. 关键词优化：针对"PTA供应商"、"精对苯二甲酸出口"等专业术语进行多语言SEO布局
2. 谷歌广告投放：采用精准定位策略，面向欧洲化工采购商展示企业产品优势
3. 内容营销：通过行业白皮书、技术文档等建立专业权威形象
SEO and Google Ads Strategies
For chemical companies expanding internationally, SEO optimization and Google Ads are two core digital marketing approaches:
1. Keyword optimization: Implement multilingual SEO for terms like "PTA supplier" and "purified terephthalic acid export"
2. Google Ads targeting: Use precision targeting to showcase product advantages to European chemical buyers
3. Content marketing: Establish professional authority through whitepapers and technical documentation
