跨境电商特货独立站运营全攻略：从建站到收款引流

跨境电商特货独立站运营全攻略：从建站到收款引流

Complete Guide to Operating Special Product Cross-border E-commerce Independent Stores: From Setup to Payment and Traffic

一、特货独立站搭建方案

1. Solutions for Building Special Product Independent Stores

跨境电商特货如何做独立站？独立站能否经营特货？答案是肯定的。市面上有多种建站系统可供选择，尽管 Shopify 等系统不允许销售特货产品，但若一经发现，店铺将被立即封禁。然而，仍有一些支持特货产品的系统存在，如 woocommerce、magento、opencart 等。

How to build an independent store for special cross-border products? Can independent stores operate special products? The answer is definitely yes. There are various website building systems available in the market. Although systems like Shopify don't allow selling special products (and will immediately ban stores if discovered), there are still some systems that support special products, such as woocommerce, magento, opencart, etc.

二、特货独立站收款方案

2. Payment Solutions for Special Product Independent Stores

在收款方面，自 3 月底以来，PayPal 大规模冻结中国独立站卖家的资金，并掀起了一波封号潮。因此，这种收款方式风险极高，需谨慎考虑。

Regarding payments, since late March, PayPal has frozen funds of Chinese independent store sellers on a large scale and initiated a wave of account bans. Therefore, this payment method carries extremely high risks and requires careful consideration.

特货卖家现在还有另一种收款通道，即信用卡支付。但务必选择可靠的合作方！例如 Onlypay 就值得考虑，它持有境内外支付牌照，拥有多条正规通道，并且具备政策收款特货产品的能力。

Special product sellers now have another payment channel - credit card payments. But be sure to choose reliable partners! For example, Onlypay is worth considering as it holds domestic and international payment licenses, has multiple formal channels, and has the capability to collect payments for special products under policies.

三、特货独立站引流策略

3. Traffic Acquisition Strategies for Special Product Independent Stores

在 FP 行业内，存在着两大势力：一派是以广州人为代表的 Instagram 聊单模式派，另一派是以福建（莆田）人为代表的独立站模式派。

In the FP industry, there are two major factions: one is the Instagram chat order model represented by Guangzhou people, and the other is the independent store model represented by Fujian (Putian) people.

广州派主要策略：

Guangzhou Faction Main Strategies:

• 多账号策略：通过"矩阵账号"、"模拟器技术"等方式
• Multiple account strategy: Through "matrix accounts", "simulator technology", etc.
• 人海战术：多人运营账号，明确分工
• Massive manpower tactics: Multiple people operate accounts with clear division of labor
• 脚本技术：实现效率最大化
• Script technology: Achieve maximum efficiency

莆田派主要引流方式：

Putian Faction Main Traffic Methods:

• 内容营销：社交媒体运营
• Content marketing: Social media operation
• 广告投放：专业网站引流
• Advertising: Professional website traffic acquisition
• SEO推广：优化网站内部质量
• SEO promotion: Optimize website internal quality
• 短视频平台引流：如TikTok
• Short video platform traffic: Such as TikTok

最后，祝愿大家在特货产品市场中顺利出海！

Finally, I wish everyone smooth sailing in the special product market!