如何在阿里巴巴国际站开店？外贸企业疫情下的线上突围指南
作者/Author：杨波（花名宿冲） | 阿里巴巴国际事业部商家小二，深耕义乌市场
Contact：13732441469
疫情下的外贸新机遇/New Opportunities in Foreign Trade During the Pandemic
新冠（COVID-19）疫情导致全球采购模式发生重大转变。随着国外消费者居家隔离，防疫用品、室内健身器材、情趣用品、家居日用品等品类需求激增。然而传统外贸渠道（展会、档口）陷入停滞，第127届广交会已确认延期。
The COVID-19 pandemic has dramatically changed global procurement patterns. With overseas consumers in lockdown, demand has surged for anti-epidemic supplies, home fitness equipment, adult products, and household consumables. However, traditional channels (exhibitions, wholesale markets) have stalled, and the 127th Canton Fair has been postponed.
阿里巴巴国际站入驻流程/Alibaba International Station Entry Process
1. 营业执照：个体户、小规模、一般纳税人均可；贸易公司、工厂、工贸一体企业均可
Business License: Available for individual businesses, small-scale taxpayers and general taxpayers
2. 法人身份证
Legal Person ID Card
3. 未注册过阿里系平台的邮箱（包括淘宝、天猫、1688等）
Email not registered with Alibaba platforms (including Taobao, Tmall, 1688, etc.)
4. 实地认证：通过阿里巴巴的实地验证（认证后3个月内选择开通时间）
On-site certification: Pass Alibaba's on-site verification (choose opening time within 3 months after certification)
运营建议/Operation Suggestions
店铺开通后，建议参加阿里巴巴义乌站点的免费培训课程，系统学习平台运营技巧，包括：
After opening the store, it is recommended to participate in Alibaba Yiwu Station's free training courses to systematically learn platform operation skills, including:
- 关键词优化/Keyword optimization
- 产品详情页设计/Product detail page design
- 国际站SEO技巧/International station SEO skills
- 客户沟通策略/Customer communication strategies
疫情下的线上突围/Online Breakthrough During the Pandemic
虽然线下渠道受阻，但通过阿里巴巴国际站等B2B平台，企业仍可触达全球买家。建议外贸企业：
Although offline channels are blocked, through Alibaba International Station and other B2B platforms, companies can still reach global buyers. Suggestions for foreign trade enterprises:
- 加快线上布局/Speed up online layout
- 优化产品展示/Optimize product display
- 加强数字营销/Strengthen digital marketing
- 提升客户服务/Improve customer service
