跨境电商如何防范员工/竞品恶搞？亚马逊大卖分享反查保护秘籍

跨境电商如何防范员工/竞品恶搞？亚马逊大卖分享反查保护秘籍

How Cross-border E-commerce Sellers Can Prevent Employee/Competitor Sabotage? Amazon Top Seller Shares Investigation Protection Tips

近期跨境电商行业发生重大恶搞案件 - 西安警方破获一起涉案金额超600万的跨境电商恶搞案件，两名嫌疑人通过篡改链接、修改密码、恶意改价等方式对多家店铺实施破坏。

Major sabotage case in cross-border e-commerce - Xi'an police cracked a cross-border e-commerce sabotage case involving over 6 million RMB, where two suspects damaged multiple stores by tampering with links, changing passwords, and malicious price adjustments.

亚马逊千万级卖家Regan分享以下防范措施：

Amazon million-dollar seller Regan shares the following preventive measures:

1. 产品专利全面反查
上架前务必检查产品的专利、版权和商标状况。可通过：
• 查看亚马逊同款产品的跟卖者，反查其公司知识产权
• 使用企查查等工具查询相关公司知识产权

1. Comprehensive product patent investigation
Before listing, thoroughly check the product's patents, copyrights and trademarks. Methods include:
• Checking resellers of similar products on Amazon and investigating their company's IP
• Using tools like Qichacha to query related companies' intellectual property

2. 增值税发票准备
• 采购数量尽可能与发货数量一致
• 发票上注明产品ASIN号
• 建议使用增值税专用发票

2. VAT invoice preparation
• Keep purchase quantity consistent with shipping quantity
• Include product ASIN on invoices
• Recommend using special VAT invoices

3. 品牌域名保护
• 提前注册品牌域名
• 建立基础独立站（无需复杂功能）
• 确保文案和SKU与亚马逊完全一致

3. Brand domain protection
• Register brand domain names in advance
• Build basic independent website (no complex functions needed)
• Ensure copies and SKUs are completely consistent with Amazon

4. UPC豁免申请
申请UPC豁免可有效防止恶意跟卖和链接篡改

4. UPC exemption application
Applying for UPC exemption can effectively prevent malicious following and link tampering

Regan特别强调："完全避免恶搞很难，但提前做好这些防护措施能最大限度降低风险。"

Regan emphasizes: "It's difficult to completely prevent sabotage, but taking these protective measures in advance can minimize risks to the greatest extent."