Google推广 vs 百度竞价：为什么厦门企业应该选择Google SEO推广？
在数字营销领域，Google推广和百度竞价推广是两种主流的获客方式。但厦门的企业家们，您是否知道Google SEO推广能带来更持久的流量和更高的转化率？
In the field of digital marketing, Google promotion and Baidu SEM are two mainstream customer acquisition methods. But Xiamen entrepreneurs, do you know that Google SEO promotion can bring more lasting traffic and higher conversion rates?
为什么选择Google推广而非百度竞价？
Why choose Google promotion over Baidu SEM?
1. 全球覆盖：Google在全球搜索引擎市场占有率超过90%，而百度主要服务于中国市场。通过Google推广，厦门企业可以轻松触达海外客户。
1. Global coverage: Google has over 90% market share in global search engines, while Baidu mainly serves the Chinese market. Through Google promotion, Xiamen businesses can easily reach overseas customers.
2. 精准定位：Google Ads提供更精细的受众定位工具，包括兴趣、行为、地理位置等多维度定向，这是百度竞价难以比拟的Google推广优势。
2. Precise targeting: Google Ads provides more sophisticated audience targeting tools, including interests, behaviors, geographic locations and other multi-dimensional targeting - a Google promotion advantage that Baidu SEM can hardly match.
3. 长期价值：相比百度竞价的短期效果，Google SEO推广通过优化网站内容和结构，能够获得持续稳定的自然流量。
3. Long-term value: Compared with the short-term effects of Baidu SEM, Google SEO promotion can obtain stable organic traffic by optimizing website content and structure.
厦门企业如何开展Google推广？
How can Xiamen businesses implement Google promotion?
1. 关键词研究：使用Google Keyword Planner工具找出与您业务相关的高价值关键词，这是Google推广成功的第一步。
1. Keyword research: Use Google Keyword Planner to find high-value keywords related to your business - the first step to successful Google promotion.
2. 内容优化：创建高质量、原创的内容，自然地融入目标关键词。记住，Google SEO推广的核心是为用户提供价值。
2. Content optimization: Create high-quality, original content that naturally incorporates target keywords. Remember, the core of Google SEO promotion is to provide value to users.
3. 技术SEO：确保网站加载速度快、移动端友好、结构清晰。这些技术因素对Google推广效果有重大影响。
3. Technical SEO: Ensure your website loads quickly, is mobile-friendly, and has a clear structure. These technical factors significantly impact the effectiveness of Google promotion.
4. 本地化策略：针对厦门本地市场，优化Google My Business资料，这是Google推广中常被忽视但极其重要的一环。
4. Localization strategy: For the Xiamen local market, optimize your Google My Business profile - an often overlooked but extremely important part of Google promotion.
通过以上方法，厦门企业可以建立完整的Google推广体系，在激烈的市场竞争中脱颖而出。相比百度竞价，Google SEO推广不仅能带来更多精准流量，还能建立品牌长期价值。
Through the above methods, Xiamen businesses can establish a complete Google promotion system to stand out in fierce market competition. Compared with Baidu SEM, Google SEO promotion can not only bring more precise traffic but also build long-term brand value.
