速度第一新手跨境电商入驻平台，天津谷歌竞价推广平台惠东女鞋触电出海展韧性
沿着吉隆镇人民路最北端，一路向南行驶，经过黄埠镇的吉黄路、海滨大道北，在这条全程不到10公里的道路两侧，销售布料、皮革、金属件，甚至纸壳包装的店铺鳞次栉比。 Walking along the northernmost end of Renmin Road in Jilong Town and heading south through Huangbu Town's Jihuang Road and Haibin Avenue North, you'll find shops selling fabrics, leather, metal parts, and even cardboard packaging lining both sides of this less-than-10-kilometer road.
在这里，你可以买到制作一双女士高跟鞋所需的任何原材料，如果是从事女鞋贸易生意，想寻找生产线接单制作，那可以把目光向两侧更深的巷子里延伸，大大小小的生产作坊、鞋厂，散落在高高低低的民房之中，即使久经商海的贸易商也得找熟人指路。 Here, you can purchase all raw materials needed to make a pair of women's high heels. For those in women's shoe trade looking for production lines, numerous workshops and factories of various sizes are scattered in the alleys among residential buildings - even experienced traders need local guides to find them.
从1981年创办第一家鞋厂以来，惠东女鞋产业历经40多年发展，集聚6000多家鞋业及配套产业生产经营单位，形成了较为完整的产业链，培育出黄埠、吉隆、平山、大岭四个制鞋大镇。 Since establishing its first shoe factory in 1981, Huidong's women's shoe industry has developed over 40 years, gathering over 6,000 shoe manufacturers and supporting businesses to form a complete industrial chain across four major shoe-producing towns: Huangbu, Jilong, Pingshan, and Daling.
产业数据亮点： Industry Highlights:
- 今年上半年全县鞋业企业和个体工商户5526家 5,526 shoe enterprises and individual businesses in first half of 2023
- 规上企业220家，产值43.6亿元 220 large-scale enterprises with 4.36 billion yuan output value
- 从业人员16万人 160,000 employees
- 产鞋5.1亿双，总产值286.3亿元 510 million pairs produced with total output value of 28.63 billion yuan
跨境电商带来新机遇
Cross-border E-commerce Brings New Opportunities
林美祥就是第一批吃到跨境电商红利的惠东黄埠女鞋贸易商。2007年，刚刚从广东外语外贸大学毕业的林美祥，怀揣着自主创业大干一场的愿望，回到家乡黄埠镇。 Lin Meixiang is among the first batch of Huangbu women's shoe traders benefiting from cross-border e-commerce. After graduating from Guangdong University of Foreign Studies in 2007, Lin returned to his hometown Huangbu Town with entrepreneurial dreams.
"传统外贸做女鞋代加工有很大的盲目性，一直被进口商牵着鼻子走，生产和物流全部按照进口商提供的计划行动，很难接触到终端市场，更难形成自身品牌。" "Traditional OEM shoe manufacturing is highly passive - we're always led by importers regarding production and logistics schedules, making it hard to reach end consumers or build our own brands."
如今，为更好地拓展电商市场，林美祥申请了两个女鞋商标，在海外以品牌化的营销方式对外展示，以期在电商领域打开品牌影响力。 To better expand in e-commerce, Lin has registered two women's shoe trademarks and implemented brand marketing overseas to build influence.
惠东女鞋发展目标
Huidong Women's Shoes Development Goals
《惠东县促进鞋业高质量发展三年行动方案（2024—2026年）》提出： The "Three-Year Action Plan for Promoting High-Quality Development of Huidong's Shoe Industry (2024-2026)" proposes:
- 到2026年鞋业总产值突破500亿元 Achieve total output value exceeding 50 billion yuan by 2026
- 规模以上制鞋企业产值占比超23% Large-scale enterprises to contribute over 23% of total output
- 构建"国资+资本+管理层"产业运营模式 Establish "state capital + private capital + management" operation model
专家观点： "无论是国内电商还是跨境电商，都让惠东女鞋走上了创新驱动、结构调整的关键时期。"惠东县中小企业局局长温文忠表示。 Expert View: "Both domestic and cross-border e-commerce have brought Huidong women's shoes to a critical period of innovation-driven restructuring," said Wen Wenzhong, Director of Huidong County SME Bureau.
