外贸会计工作全流程解析及谷歌竞价推广指南
一、外贸会计核心工作流程
1. Core Accounting Process in Foreign Trade
1. 报关及退税单据处理
• 海关签退两联重要单据：出口结汇联（白色）和退税证明联（黄色）
• 特别注意：报关单需在90天内申报出口退税，逾期将按出口转内销处理
Customs Declaration & Tax Refund Documents
• Two key documents: Export Settlement Slip (white) and Tax Refund Certificate (yellow)
• Critical deadline: Tax refund application must be filed within 90 days after customs declaration
2. 外汇核销单操作
• 三联式核销单：
- 第一联：外汇管理局留存
- 第二联：企业留存
- 第三联：税务局退税使用
• 完整流程：
1) 电子口岸申领核销单 → 2) 外管局领取纸质版 → 3) 口岸备案 → 4) 海关报关 → 5) 企业交单 → 6) 外管局核销
Foreign Exchange Verification Process
• Triplicate verification forms:
- 1st copy: SAFE retention
- 2nd copy: Enterprise retention
- 3rd copy: For tax refund
• Complete workflow:
1) E-port application → 2) Paper form collection → 3) Port registration → 4) Customs declaration → 5) Document submission → 6) SAFE verification
3. 出口退税申报
• 所需材料：
- 《出口货物退税进货凭证申报表》
- 《出口货物退税申报明细表》
- 《出口货物退税汇总申报表》
• 电子操作：通过"出口退税申报系统"生成数据，向税务机关提交申请
Export Tax Refund Application
• Required documents:
- Purchase Voucher Declaration
- Detailed Tax Refund Statement
- Summary Tax Refund Application
• Electronic procedure: Generate data through "Export Tax Refund System" and submit to tax authorities
二、跨境电商新手谷歌竞价指南
2. Google Ads Starter Guide for Cross-border E-commerce
1. 账户搭建基础
• 创建转化跟踪代码
• 设置合理的每日预算
• 按目标市场划分广告系列
Account Setup Basics
• Implement conversion tracking
• Set reasonable daily budget
• Structure campaigns by target markets
2. 关键词策略
• 使用Google Keyword Planner工具
• 重点布局长尾关键词
• 设置否定关键词排除无效流量
Keyword Strategy
• Utilize Google Keyword Planner
• Focus on long-tail keywords
• Setup negative keywords to filter irrelevant traffic
3. 广告优化要点
• 撰写包含核心卖点 • 添加价格优势或物流时效等USP
• 定期进行A/B测试
Ad Optimization Tips
• Highlight key selling points in ad copies
• Include USP like price advantage or shipping speed
• Conduct regular A/B testing
专业建议：新账户建议从搜索广告起步，稳定后再拓展购物广告和展示广告网络
Pro Tip: Start with Search Ads, then expand to Shopping Ads and Display Network after stabilization
