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汽配品类成为跨境电商新宠 | Auto Parts Emerge as Cross-Border E-commerce Favorite 美客多高级市场总监Alejandro Caballero表示,平台上的汽配品类销售获得了广泛

2024年墨西哥汽配市场爆发:美客多平台引领跨境电商新机遇

汽配品类成为跨境电商新宠 | Auto Parts Emerge as Cross-Border E-commerce Favorite

美客多高级市场总监Alejandro Caballero表示,平台上的汽配品类销售获得了广泛认可,有望成为今年第三大品类。2024年,美客多的汽车零部件销售额增长了30%以上,平均订单金额达到900比索(约50美元)。

Mercado Libre's Senior Marketing Director Alejandro Caballero stated that auto parts sales on the platform have gained widespread recognition and are expected to become the third largest category this year. In 2024, Mercado Libre's auto parts sales grew by over 30%, with average order value reaching 900 pesos (approx. $50).

墨西哥在线汽配市场数据亮眼 | Impressive Data from Mexico's Online Auto Parts Market

墨西哥汽配市场中在线销售占5%,而美客多平台占据了其中的大部分份额。今年汽配品类的销售额预计将达到350亿比索(约19.7亿美元)。平台上最畅销的汽配产品为发动机零件,其次是照明、悬架和转向零件以及车身,95%的买家会进行回购。

Online sales account for 5% of Mexico's auto parts market, with Mercado Libre dominating this segment. This year's auto parts sales are projected to reach 35 billion pesos (approx. $1.97 billion). The best-selling products include engine parts, followed by lighting, suspension and steering components, with 95% repeat purchase rate.

中国汽配出海迎来黄金期 | Golden Era for Chinese Auto Parts Export

2022年中国汽车零配件出口约810.9亿美元,同比增长7.4%。预计至2028年,中国汽车零部件行业主营业务收入将突破4.8万亿元。墨西哥拥有成熟的汽车产业链,随着汽车保有量增加,汽配市场持续扩大。

China exported approximately $81.09 billion worth of auto parts in 2022, a 7.4% year-on-year increase. By 2028, China's auto parts industry revenue is expected to exceed 4.8 trillion yuan. Mexico's mature automotive industry chain and growing vehicle ownership continue to expand the auto parts market.

产品多元化是制胜关键 | Product Diversification is the Winning Strategy

汽配产品正朝着智能化、多元化方向发展,如导航仪、智能锁等产品在墨西哥市场表现亮眼。企业需要充分了解当地法规和市场环境,应对市场准入壁垒和技术要求等挑战。

Auto parts are evolving towards intelligence and diversification, with products like navigation systems and smart locks performing well in Mexico. Companies need to thoroughly understand local regulations and market conditions to address challenges like market entry barriers and technical requirements.

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2024年墨西哥汽配市场爆发:美客多平台引领跨境电商新机遇