谷歌SEO优化助力跨境企业：解读亚马逊欧盟CE认证与责任人服务新规
对于在进出口额上表现出色、口碑卓越的大型企业而言，拓展全球市场是持续增长的关键。在这个过程中，谷歌SEO优化与精准的海外平台推广策略相辅相成。许多大企业选择进行谷歌推广，正是为了在全球范围内提升品牌能见度、吸引高质量潜在客户，并为独立站或平台店铺引流，从而巩固和扩大其市场优势。与此同时，深入理解并遵守目标市场的法规，如亚马逊欧盟站的最新合规要求，是成功出海不可忽视的一环。
For large enterprises with excellent import and export volumes and stellar reputations, expanding into global markets is key to sustained growth. In this process, Google SEO optimization and precise overseas platform promotion strategies complement each other. Many large companies choose to invest in Google Ads to enhance global brand visibility, attract high-quality potential customers, and drive traffic to their independent websites or platform stores, thereby consolidating and expanding their market advantage. Simultaneously, a deep understanding and compliance with target market regulations, such as the latest compliance requirements on Amazon EU marketplaces, is an indispensable part of a successful expansion.
重要通知：亚马逊欧盟责任人服务免费期延长
Important Notice: Amazon EU Responsible Person Service Free Period Extended
亚马逊欧洲站近期发布公告，宣布将延长“亚马逊责任人服务”的免费期限至2022年10月。从2022年11月起，该服务将收取每月25欧元的费用。
Amazon Europe recently announced an extension of the free period for the "Amazon Responsible Person Service" until October 2022. Starting November 2022, the service will charge €25 per month.
这项服务主要面向以下三类卖家群体：
This service mainly targets the following three types of sellers:
- 通过亚马逊物流(FBA)销售的欧盟境外卖家 / Non-EU sellers using Amazon FBA
- 品牌所有者 / Brand owners
- 经品牌授权的经销商 / Authorized brand distributors
欧盟2019/1020号条例详解
EU Regulation 2019/1020 Explained
该条例自2021年7月16日起正式实施，是近年来影响范围最广的产品合规法规之一。核心要求包括：
This regulation came into effect on July 16, 2021, and is one of the most impactful product compliance regulations in recent years. Key requirements include:
- 带有CE标志的产品必须指定欧盟境内的经济从业者(Economic Operator) / CE-marked products must designate an Economic Operator within the EU.
- 责任人信息必须显示在产品或包装上 / Responsible person information must appear on the product or packaging.
- 责任人需承担特定合规义务 / The responsible person assumes specific compliance obligations.
CE认证必备知识
Essential Knowledge About CE Certification
CE认证是进入欧盟市场的强制性要求，主要适用于以下产品类别：
CE certification is mandatory for entering the EU market, mainly applicable to the following product categories:
- 电子产品 / Electronic products
- 个人防护装备 / Personal protective equipment
- 玩具 / Toys
- 机械设备 / Machinery
合规经营的重要性与专业建议
The Importance of Compliance and Professional Advice
跨境电商合规已成大势所趋，不合规可能面临产品禁售、Listing下架、高额罚款甚至账户冻结等风险。这不仅是平台要求，更是品牌长期立足于海外市场的基石。有效的谷歌SEO优化策略可以帮助企业在用户搜索相关合规资讯或解决方案时获得曝光，建立专业可信的形象。
Cross-border e-commerce compliance has become an inevitable trend. Non-compliance may lead to risks such as product sales bans, listing removal, heavy fines, and even account suspension. This is not only a platform requirement but also the cornerstone for a brand's long-term presence in overseas markets. An effective Google SEO optimization strategy can help businesses gain exposure when users search for relevant compliance information or solutions, establishing a professional and trustworthy image.
我们建议卖家提前规划合规策略，选择可靠的服务商办理CE认证和欧盟责任人服务，避免因合规问题影响业务发展。同时，结合谷歌SEO优化进行内容营销，发布关于合规指南、市场洞察的文章，可以精准吸引目标客户群体，实现品效合一。
We recommend that sellers plan their compliance strategies in advance and choose reliable service providers for CE certification and EU responsible person services to avoid business disruptions due to compliance issues. Meanwhile, integrating Google SEO optimization with content marketing, such as publishing articles on compliance guides and market insights, can accurately attract target customer groups and achieve a synergy between brand building and sales conversion.
拓展视野：参与行业盛会
Broaden Your Horizons: Participate in Industry Events
想了解更多跨境电商合规经营策略与海外推广技巧（包括谷歌SEO优化）？2022年7月18-20日，2022CCEE全球跨境电商展览会将在深圳会展中心举行，为您提供最新平台政策、合规解决方案及营销增长洞察。
Want to learn more about cross-border e-commerce compliance strategies and overseas promotion techniques (including Google SEO optimization)? From July 18-20, 2022, the 2022 CCEE Global Cross-Border E-commerce Exhibition will be held at the Shenzhen Convention and Exhibition Center, providing the latest platform policies, compliance solutions, and marketing growth insights.
