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想做跨境电商？独立站将是新趋势
Want to do cross-border e-commerce? Independent websites will be the new trend
敲黑板了，想做跨境电商的朋友们可以学习了预祝各位大佬爆单
Attention all cross-border e-commerce enthusiasts! Here's something important to learn. Wishing all the big shots massive orders!
2021年，海外跨境电商综合服务平台经历关户潮，给广大跨境电商造成了严重损失。而独立站则相对舒适，没有受到太大冲击。
In 2021, overseas cross-border e-commerce platforms experienced a wave of account closures, causing significant losses to sellers. Independent websites, however, remained relatively unaffected.
在流量红利消散、平台规则日益苛刻的情况之下，独立站无疑成为跨境电商发展的新方向。
With the decline of traffic dividends and increasingly strict platform rules, independent websites have undoubtedly become the new direction for cross-border e-commerce development.
什么是独立站？
What is an independent website?
独立站，说白了，也就是独立的网站。所说"独立"，指的是独立于亚马逊平台、eBay、Wish等渠道以外。
An independent website is exactly what it sounds like - a standalone website. The "independence" refers to being separate from platforms like Amazon, eBay, Wish, etc.
常见的独立站建站平台可以分成几种：
Common independent website platforms can be divided into several types:
1) Saas建站平台：最常见的就是Shopify、Shopline、店匠Shoplazza、Bigcommerce、Ueeshop等等。
1) SaaS website platforms: The most common ones include Shopify, Shopline, Shoplazza, Bigcommerce, Ueeshop, etc.
2) 开源建站平台：现阶段跨境电子商务最常见的是Wordpress+Woocommerce的商城建站方式，除此之外，还有Magento、Opencart、 Saleor等。
2) Open-source platforms: Currently the most common for cross-border e-commerce is Wordpress+Woocommerce, along with Magento, Opencart, Saleor, etc.
3) 自主开发：适合有技术团队的大型企业
3) Self-development: Suitable for large enterprises with technical teams
Shopify优势分析：
Shopify Advantages Analysis:
• 安全性与稳定性上不错
• Good security and stability
• 后台操作比较简单，不用懂编码
• Simple backend operation, no coding required
• 多样化的免费主题
• Diverse free themes
• 支持多种第三方支付方式
• Supports multiple third-party payment methods
Shopify缺点：
Shopify Disadvantages:
• 价格比较昂贵
• Relatively expensive
• 需要缴纳部分插件费、功能费
• Additional costs for plugins and features
• 国外APP加载速度可能较慢
• Some foreign apps may load slowly
最后祝各位小白，小麦，大麦等都爆单
Finally, wishing all beginners and experienced sellers massive orders!
