梧州六堡茶北京品鉴会成功召开 六堡茶产业发展驶入快车道
北京，2023年6月10日 - 由广西壮族自治区梧州市人民政府主办的"千年六堡、岁月茶香——2023梧州六堡茶北京品鉴会"在北京西苑饭店隆重举行。本次活动借助2023北京国际茶业展的契机，全面展示了梧州六堡茶产业发展成果，展现了六堡茶深厚的历史文化底蕴和独特魅力。
Beijing, June 10, 2023 - The "Millennium Liubao, Tea Aroma Through the Ages - 2023 Wuzhou Liubao Tea Beijing Tasting Event", hosted by the People's Government of Wuzhou City, Guangxi Zhuang Autonomous Region, was grandly held at Beijing Xiyuan Hotel. Leveraging the opportunity of the 2023 Beijing International Tea Expo, this event comprehensively showcased the development achievements of Wuzhou Liubao tea industry, highlighting its profound historical and cultural heritage and unique charm.
品鉴会现场，中国茶叶流通协会常务副会长姚静波、北京市西城区副区长宋玫、梧州市委副书记李振品等近百位各界嘉宾和媒体代表出席。活动特别邀请"六堡茶制作技艺"国家级非遗传承人韦洁群等专家现场介绍四款特色六堡茶，让与会嘉宾亲身感受六堡茶的独特风味和市场价值。
At the tasting event, nearly a hundred guests and media representatives attended, including Yao Jingbo, Executive Vice President of China Tea Marketing Association, Song Mei, Deputy District Mayor of Xicheng District, Beijing, and Li Zhenpin, Deputy Secretary of Wuzhou Municipal Party Committee. The event specially invited Wei Jiequn, national intangible cultural heritage inheritor of "Liubao Tea Making Techniques", and other experts to introduce four distinctive Liubao teas on site, allowing participants to personally experience the unique flavor and market value of Liubao tea.
千年名茶的现代魅力
The Modern Charm of Millennium-Old Tea
六堡茶原产于广西梧州市苍梧县六堡乡，以其独特的槟榔香味和"红、浓、陈、醇"的品质特征闻名。2022年，六堡茶制作技艺被列入联合国教科文组织人类非物质文化遗产代表作名录。据最新评估，"梧州六堡茶"区域公用品牌价值达44.03亿元，居广西茶叶区域公用品牌第一位。
Originating from Liubao Township, Cangwu County, Wuzhou City, Guangxi, Liubao tea is famous for its unique betel nut aroma and the quality characteristics of "red, strong, aged, and mellow". In 2022, the Liubao tea making technique was inscribed on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity. According to the latest evaluation, the regional public brand value of "Wuzhou Liubao Tea" reached 4.403 billion yuan, ranking first among Guangxi's tea regional public brands.
多维度赋能产业发展
Multi-Dimensional Empowerment for Industry Development
梧州市锚定打造广西千亿元茶产业"半壁江山"的发展目标，通过品牌建设、科技创新、人才培养等多方面举措推动六堡茶产业高质量发展：
Wuzhou City aims to create "half" of Guangxi's 100-billion-yuan tea industry, promoting the high-quality development of Liubao tea industry through various measures such as brand building, technological innovation, and talent cultivation:
- 建立以"梧州六堡茶"区域公用品牌和"茶船古道"文化品牌为引领的品牌矩阵
- Established a brand matrix led by the regional public brand "Wuzhou Liubao Tea" and the cultural brand "Ancient Tea-Horse Road"
- 实施31项六堡茶产业科技项目，建立从茶苗到茶杯全程标准化体系
- Implemented 31 Liubao tea industry technology projects, establishing a whole-process standardization system from tea seedlings to teacups
- 培育专业人才队伍，包括8005名茶艺师和2768名评茶员
- Cultivated professional talent teams, including 8,005 tea artists and 2,768 tea tasters
市场拓展成效显著
Remarkable Achievements in Market Expansion
通过全方位赋能，六堡茶消费市场不断扩大，从传统的两广、香港、东南亚市场扩展到北京、上海、浙江等地。截至目前，梧州六堡茶园总面积近30万亩，年度总产量超3万吨，综合产值超160亿元。2019-2022年间，六堡茶价格年均增长20%-30%，企业销售额年均增长20%以上。
Through comprehensive empowerment, Liubao tea's consumer market has continued to expand, extending from traditional markets in Guangdong, Guangxi, Hong Kong, and Southeast Asia to Beijing, Shanghai, Zhejiang and other regions. As of now, the total area of Wuzhou Liubao tea gardens is nearly 300,000 mu, with an annual output exceeding 30,000 tons and a comprehensive output value exceeding 16 billion yuan. From 2019 to 2022, the price of Liubao tea increased by 20%-30% annually, and corporate sales increased by more than 20% annually.
本次北京品鉴会的成功举办，标志着六堡茶行销全球战略再下一城。梧州市将继续加大对六堡茶产业的支持力度，力争2023年产业综合产值达到200亿元，让六堡茶香飘全球。
The successful holding of this Beijing tasting event marks another achievement in Liubao tea's global marketing strategy. Wuzhou City will continue to increase support for the Liubao tea industry, striving to achieve an industrial comprehensive output value of 20 billion yuan in 2023, making Liubao tea fragrance float globally.
