2022年跨境电商平台Top5排名及东南亚市场新机遇
独立站推广能接到订单吗？沧州有没有做谷歌推广的？
Can independent website promotion generate orders? Are there Google advertising services in Cangzhou?
通过跨境电商将自己的产品卖到国外去是当前越来越多企业的选择。面向更多的消费者，销售的增长空间会更大。下面TMO为大家带来2022年出口跨境电商平台排名前五的平台，同时解读高速增长的东南亚市场机遇。
Selling products overseas through cross-border e-commerce has become the choice of more and more enterprises. Facing more consumers means greater growth potential for sales. Below TMO presents the top 5 cross-border e-commerce platforms in 2022, along with insights into the high-growth Southeast Asia market opportunities.
*更新于2022年3月，以下排名数据来自Alexa
*Updated in March 2022, the following ranking data comes from Alexa
1. 亚马逊 Amazon (amazon.com)
Alexa全球网站排名NO.8 | Global website ranking: #8
亚马逊目前是全球最大的跨境电商平台，在《2020年Brand Z全球最具价值品牌百强榜》中位居榜首。亚马逊对入驻商家的要求非常高，适合有品牌、有货源优势的卖家。
Amazon is currently the world's largest cross-border e-commerce platform, ranking first in the "2020 Brand Z Top 100 Most Valuable Global Brands". Amazon has very high requirements for merchants, suitable for sellers with brands and supply chain advantages.
2. 全球速卖通 AliExpress (aliexpress.com)
Alexa全球网站排名NO.52 | Global website ranking: #52
阿里巴巴旗下的出口跨境电商平台，主要面向俄罗斯、东南亚等非发达国家市场。适合提供高性价比、低价产品的卖家。
Alibaba's cross-border e-commerce platform, mainly targeting developing markets like Russia and Southeast Asia. Suitable for sellers offering cost-effective, low-price products.
3. 易贝 eBay (ebay.com)
Alexa全球网站排名NO.51 | Global website ranking: #51
开店门槛低，核心市场在欧美。适合各类卖家，特别是侧重欧美市场的卖家。
Low entry barriers with core markets in Europe and America. Suitable for all types of sellers, especially those focusing on European and American markets.
4. Tiktok (tiktok.com)
Alexa全球网站排名NO.56 | Global website ranking: #56
抖音国际版，全球访问量上升最快的互联网网站之一。2022年TikTok全球小店布局值得关注。
The international version of Douyin, one of the fastest-growing internet websites globally. TikTok's global store layout in 2022 is worth watching.
5. Wish (wish.com)
Alexa全球网站排名NO.344 | Global website ranking: #344
基于App的跨境电商平台，侧重移动端流量。商品价格低廉但质量有保障。
App-based cross-border e-commerce platform focusing on mobile traffic. Products are affordable but quality guaranteed.
东南亚市场新机遇 New Opportunities in Southeast Asia
随着欧美市场的逐渐饱和，高增长率的东南亚地区成为电商新战场。Shopee和Lazada是东南亚两大领先电商平台。
With the gradual saturation of European and American markets, high-growth Southeast Asia has become a new battlefield for e-commerce. Shopee and Lazada are the two leading e-commerce platforms in Southeast Asia.
Shopee: 月均流量4.7亿 | Monthly traffic: 470 million
Lazada: 月均流量1.4亿 | Monthly traffic: 140 million
除了选择入驻平台，自建网站也是一个好的选择，特别是对于品牌商。独立站能更好地服务于品牌宣传推广，但需要解决引流问题。
In addition to choosing platforms, building independent websites is also a good option, especially for brand owners. Independent websites can better serve brand promotion but need to solve traffic acquisition issues.
2022东南亚电子商务市场洞察
2022 Southeast Asia E-commerce Market Insights
TMO推出了2022东南亚电子商务市场洞察，如需专业支持，欢迎联系我们。
TMO has launched the 2022 Southeast Asia E-commerce Market Insights. For professional support, please contact us.
