如何在亚马逊电商平台获得更多产品评论？6大有效方法分享
消费者积极的评论和回馈是在亚马逊上取得成功的关键因素之一。 在亚马逊电商平台日益激烈的竞争之下，每个亚马逊卖家都努力获得更多评论或星等来帮助销售。 这是因为真实的评论、星等可以帮助消费者们做出正确的判断并购买他们真正需要的产品，有助于提升你的产品销售和品牌信任。
Positive customer reviews and feedback are one of the key factors for success on Amazon. In the increasingly competitive Amazon e-commerce platform, every seller strives to obtain more reviews or ratings to boost sales. Authentic reviews and ratings help consumers make informed purchasing decisions and buy products they truly need, which enhances your product sales and brand trust.
1. Amazon Vine Program 亚马逊Vine计划
透过Vine Program来获取评论是亚马逊认证的合规方法。只要你在Amazon有注册为品牌卖家、商品评论数量不满30个，你就能申请Amazon Vine Program，让亚马逊帮你找Vine Voice亚马逊的产品开箱大使，为你留下具有公信力的商品评论。
The Amazon Vine Program is an Amazon-certified compliant method to obtain reviews. If you're a registered brand seller on Amazon with fewer than 30 product reviews, you can apply for the Vine Program. Amazon will connect you with Vine Voices - trusted product reviewers who will provide credible reviews for your products.
2. 电子邮件发送自动化 Email Automation
根据Bluedotemail的一项研究调查，在过去5年内，全球增加了11.22%电子邮件使用者。这是不能被忽视的高投资报酬率，因为电子邮件行销能帮助你发布新产品的消息快速且大量地传播出去。
According to a Bluedotemail research survey, global email users have increased by 11.22% in the past five years. This represents a high ROI opportunity that shouldn't be ignored, as email marketing helps spread news about new products quickly and widely.
3. 在买家订单页面中请求评论 Request Reviews Button
「请求评论」按钮可以在亚马逊卖家中心的每个买家订单的详细页面上找到。它位于页面的右上角，在发送退款的按钮旁边。按下按钮会触发给买家的电子邮件，要求他们留下产品评论或卖家回馈。
The "Request Review" button can be found on the order details page in Amazon Seller Central. Located in the top right corner next to the refund button, clicking it triggers an email to buyers asking for product reviews or seller feedback.
4. 亚马逊感谢卡 Amazon Thank You Cards
如果你的产品有保固（通常是电子相关产品），那么卖家可以在产品包装内附上一张小卡片，让消费者透过扫描卡片上的QR code，进到官网去注册会员以获得延长保固期的机会。
If your product comes with a warranty (typically electronics), sellers can include a small thank-you card in the packaging. Customers can scan the QR code to register on your official website for extended warranty opportunities.
5. 在社群媒体上鼓励评论 Encourage Reviews on Social Media
如果你的品牌有在经营各大社群网站，你的追踪者、产品爱好者很可能之前已购买过你的产品了，那么就可以提醒这些订阅者为产品留下客观公正的评论。
If your brand maintains social media presence, your followers and product enthusiasts have likely purchased your products before. You can remind these subscribers to leave objective and fair reviews.
6. 寻找Amazon Top Reviewer Contact Amazon Top Reviewers
在亚马逊上如果某消费者时常购买商品，并留下其他消费者觉得有帮助的产品评论，就有机会成为Amazon Top Reviewer，好比亚马逊的小型意见领袖一样，左右着潜在消费者的行动。
On Amazon, frequent shoppers who leave helpful product reviews may become Top Reviewers - similar to micro-influencers who can influence potential customers' purchasing decisions.
注意事项： 亚马逊严格禁止以下获取评论的方式：评论社团、付费评论、家人朋友虚假评论等违规操作。
Important Notes: Amazon strictly prohibits certain review acquisition methods including review clubs, paid reviews, fake reviews from family/friends, and other violations.
