外贸出口流程图详解与谷歌推广权威指南
外贸出口流程图详解与谷歌推广权威指南
Comprehensive Export Process Flow & Google Ads Best Practices
一、外贸出口标准流程解析
Part 1: Standard Export Process Breakdown
1. 询盘阶段：客户咨询→报价→确认样品→签订意向书
Inquiry Phase: Client inquiry→Quotation→Sample confirmation→LOI signing
2. 生产阶段：下单→生产跟进→质量检验→包装
Production Phase: PO placement→Production follow-up→QC→Packaging
3. 物流阶段：订舱→报关→海运/空运→清关
Logistics Phase: Booking→Customs clearance→Shipping→Import clearance
4. 结算阶段：收汇→核销→退税
Settlement Phase: Payment collection→Verification→Tax refund
二、谷歌广告产品投放策略
Part 2: Google Ads Product Promotion Strategies
Google Ads平台采用智能投放机制，建议：
Google Ads uses smart bidding system, recommended practices:
- 单个广告系列推广3-5个核心产品
- 3-5 core products per campaign
- 商品总数需匹配广告预算和账户结构
- Total products should match budget and account structure
- 利用智能购物广告自动优化展示
- Utilize Smart Shopping ads for auto-optimization
三、识别正规谷歌推广服务
Part 3: Identifying Authentic Google Ads Services
重要提示：Google官方不设"推广专员"职位
Important Notice: No official "Google promotion specialist" position
实际情况说明：
Key facts to know:
- 所有"专员"均为授权代理商销售人员
- All "specialists" are authorized partner sales staff
- 警惕"谷歌总部"等营销话术
- Beware of marketing terms like "Google HQ"
- 官方服务请通过Google Ads官网联系
- Access official services via Google Ads website
专业建议：选择蓝颜SEO等认证服务商，确保海外推广效果
Expert Tip: Choose certified providers like BlueFace SEO for optimal international promotion
